New Delhi: Vegan lifestyle and fitness startup Fitspire has announced a collaboration with the new movie Akelli to raise awareness on women’s wellness.
Akelli is a thriller drama about an Indian woman stranded among terrorists in Iraq. Starring Nushrratt Bharrucha in the lead, the film captures the woman’s fight for survival and justice.
Fitspire has joined hands with Akelli as a fitness partner on a campaign to raise awareness of the brand’s mission to empower women through fitness. The ‘Fitness ki jung, Fitspire ke sang’ campaign will run on TV, auto banners, all Fitspire socials, including YouTube, digitally, and on Fitspire’s website.
“We are incredibly excited about our partnership with ‘Akelli.’ The movie captures the spirit of an ordinary Indian woman trapped but fighting valiantly for her survival. This resonates deeply with Fitspire’s commitment to empowering individuals to overcome challenges and lead healthier lives,” said Vipen Jain, co-founder Fitspire.
Launched in 2020, Fitspire is a direct-to-customer startup selling 80+ vegan products and combos for a healthy and fit lifestyle. The startup, helmed by two prolific women co-founders Nidhi Jain and Hinah Sawhney, has also been on a mission to encourage women to prioritise their well-being. Aside from wellness products, Fitspire has also built a community of wellness enthusiasts to promote the benefits of plant-based nutrients.
As a women-led startup that also encourages women to adopt a healthy and fit lifestyle, Fitspire’s partnership with Akelli is in synergy with its larger mission to inspire individuals to overcome challenges through wellness.
Among the products made by Fitspire is Fit Women Multivitamin, a best-selling daily tablet for women with 37 vital ingredients. Earlier this year, Fitspire ran a campaign promoting wellness for mothers of all ages.
“Akelli portrays the daily struggles and triumphs of women in India, showcasing their resilience and determination. This theme aligns seamlessly with Fitspire’s mission to inspire women to overcome obstacles and prioritise their well-being,” Vipen added.
The wellness startup boasts of a strong customer base of 1 million. Currently, Fitspire caters to more than 15,000 pin codes across the country, providing vegan wellness and fitness products made from extracts of natural ingredients. All its products are tested for international safety values and under FSSAI standards.