Mumbai: eské, a Mumbai-based Direct-to-Consumer (D2C) lifestyle brand that offers premium handbags, briefcases and accessories, has raised a total of $1.5 Mn (INR 12 Crores) in a pre-series A round of funding led by Mistry Ventures. This round also witnessed continued support from Fluid Ventures, one of eské’s existing investors.
Having been a key supplier for international luxury brands, eské was launched five years ago and has seen tremendous traction in a short span of time. Born in India and made for the world, eské offers a range of handbags, briefcases, and accessories for the global modern consumer in the price range of Rs. 3,000 to Rs. 10,000.
The brand has a strong online presence through its own website and various e-commerce platforms, as well as offline stores in select cities across India. eské plans to use the fresh funds to expand its product portfolio, open experience centres, enhance its technology platform, and enter new markets.
Commenting on the fundraiser, Shivam Khanna, founder and CEO of eské, said, “Humbled to partner with Mistry Ventures this early in our journey. Their long-term approach and patient capital will allow us to build eské into a world-class brand with robust unit economics. India has long been known as a product exporter and brand importer. We will change that. Leveraging our decades of manufacturing expertise producing for the world’s finest brands, we will unleash our manufacturing capabilities, combining them with technology, to build a globally recognized lifestyle brand from India.”
Zahan Mistry of Mistry Ventures said that they were impressed by eské’s vision and execution. “The product quality of eské stands well above anything we have seen in the market. Their innovative and integrated supply chain enables them to turn around inventory and new styles extremely fast. We believe that eské has the potential to become a beloved brand in this space, and we are excited to partner with them in their journey”.
eské is a direct-to-consumer lifestyle brand that offers premium handbags, briefcases and accessories for the global modern millennial. eské is pioneering the customer-to-manufacturer (C2M) model, leveraging its deep manufacturing expertise to build a global brand from India. eské was founded in 2018 by Shivam Khanna, a serial entrepreneur with over ten years of experience in manufacturing.
About Mistry Ventures:
Mistry Ventures is a venture capital firm based in Mumbai. Mistry Ventures was set up by the late Mr Cyrus Mistry with an aim to incubate new ventures and provide seed, early-stage and growth capital to start-ups. Mistry Ventures has been actively involved in investing in start-ups across multiple domains, including D2C, SAAS, agritech, and more. The firm seeks to back ventures that demonstrate disruptive ideas, strong leadership, and a clear vision for the future.