Hyderabad: DrinkPrime, the leading provider of IoT-enabled, customised water purifiers on subscription, launched a brand new production facility in Hyderabad today. This strategic expansion signifies the company’s commitment to the city and its vision to make clean, safe, and healthy drinking water accessible to all.
But what led to this decision? Hyderabad’s booming response and significant growth have spurred the need for a dedicated manufacturing facility. DrinkPrime has witnessed a phenomenal 60% growth in Hyderabad this year alone. This impressive growth follows a remarkable 4x increase in the subscriber base over the past two years. Establishing a dedicated Hyderabad facility ensures efficient service and eliminates logistical hurdles. This optimised operation translates to faster delivery times and, ultimately, a more convenient experience for DrinkPrime subscribers.
The city’s ongoing transformation also presents an ideal opportunity for the brand to expand its presence in the city further. Its revitalisation efforts, coupled with its increasing population and thriving business climate, make Hyderabad an ideal ground for continued growth. DrinkPrime firmly believes that investing in Hyderabad’s future is an investment for the company’s success moving forward.
Vijender Reddy Muthyala, Co-Founder & CEO of DrinkPrime, also highlighted the brand’s deep-rooted connection with Hyderabad. “Being from Hyderabad myself, I have a special affinity for the city. It’s where DrinkPrime’s journey began in 2016 with our incubation at T-Hub. This new facility is just the beginning of our ambitious expansion plans. We’re aiming to reach 1 lakh households in Hyderabad within the next year, and we’re committed to making that happen by growing our team, enhancing our manufacturing capabilities, and scaling up our operations to meet the ever-growing demand for clean drinking water.”
Manas Ranjan Hota, Co-Founder & COO of DrinkPrime, expressed his gratitude to the city. “Hyderabad has shown us immense love and support, fueling our growth in terms of both subscriptions and sales. The love and support we’ve received here have been the lifeblood of our success. This new facility is our way of expressing our deepest appreciation for ensuring that every single resident of Hyderabad has access to the safe and healthy drinking water they deserve. We also plan to increase our presence in the city to cater to 100+ pin codes in Hyderabad.”
The future aim in Hyderabad is to donate free water purifiers to underprivileged families and to advocate for sustainable water management practices for a brighter future for the city. As of now, as a part of the #DonatewithDrinkPrime campaign, the brand has focused on providing safe drinking water to over 750 students in government schools.
This is why the expansion is about more than just numbers. It’s about empowering people, transforming lives, and making an actual difference in the community. DrinkPrime’s commitment extends far beyond its business endeavours, reaching into the heart of Hyderabad through various initiatives. This new production facility stands as a testament to DrinkPrime’s mission-driven approach. It’s a promise of growth, innovation, and social responsibility.
