New Delhi: Two Brothers Organic Farms, a leading provider of premium quality natural farm-made products, has announced the expansion of its product portfolio with the introduction of two new ghee variants: Arjun Ghee and Turmeric Ghee. This strategic move aims to capitalize on the growing demand for ancient Indian remedies and functional foods, driving growth and expansion in both the direct-to-consumer (D2C) and retail sectors.
Arjun Ghee, formulated using the bark of the Terminalia Arjuna tree, and Turmeric Ghee, harnessing the power of turmeric, offer unique and holistic wellness experiences to consumers. These speciality ghee products, infused with the goodness of traditional Indian herbs and spices, cater to specific health goals such as cardiovascular health, cholesterol management, and cellular well-being.
Two Brothers aims to strengthen their presence in the D2C and retail markets by diversifying their product range. With the increasing popularity of natural and Ayurvedic remedies, consumers are actively seeking convenient and accessible solutions to support their well-being. Two Brothers’ expansion into the ghee category fits right, with SKU selections that cater to wellness. The recently launched items fall under the premium nutrition segment, with prices starting at just Rs. 2500 each.
“We are thrilled to introduce Arjun Ghee and Turmeric Ghee to our esteemed customers,” expressed Mr Satyajit Hange, farmer and co-founder of Two Brothers Organic Farms. “These new additions exemplify our commitment to providing high-quality products rooted in ancient Indian wisdom. As we expand our offerings, we aim to meet the evolving needs of health-conscious consumers while driving growth in the D2C and retail channels.”
The expansion of Two Brothers’ product range reflects its long-term vision for growth and expansion in the thriving market of functional foods and health products. Leveraging their expertise in traditional Indian remedies and utilizing the power of e-commerce and retail, Two Brothers aims to enhance their market presence and reach a wider audience. By delivering premium-quality ghee variants, they aim to empower individuals to adopt healthier lifestyles and experience the benefits of Ayurvedic superfoods.
About Two Brothers Organic Farms
Established in 2013 (registered in 2019), Two Brothers Organic Farms (TBOF) is a leading biodiverse organic farm focused on agriculture, soil fertility, chemical-free food, and sustainable practices. TBOF, certified organic by Ecocert, breeds indigenous cows and cultivates a diverse range of fruits, vegetables, processed foods, and dairy products. Founded by MBA graduates Satyajit and Ajinkya Hange, TBOF blends their passion for agriculture and their commitment to providing consumers with nutritious and authentic organic products.
