New Delhi: 99 Pancakes, India’s first QSR chain in the pancakes segment, is on an aggressive expansion spree via Company Owned Company Operated (COCO) and franchise models across different cities of India. The QSR chain is planning to open 100 + outlets in the next 18 months, taking the total number of outlets of the brand to 140-plus.
Currently, 99 Pancakes has 40+ outlets in 10+ cities, of which 22 are operating on the COCO model. As part of the expansion plans, the brand will invest approximately Rs. 20 crores and enter markets such as Delhi, Bengaluru, Ahmedabad, Mumbai, Pune, Hyderabad, Chennai, Nagpur, Nashik, etc.
Aiming to expand its presence in tier II cities aggressively, the brand plans to open 10-12 outlets per city in the near future. Moreover, the company plans to raise funds and use them to open new outlets in PAN India.
Vikesh Shah, Founder of 99 Pancakes, said, “Since the inception of 99 Pancakes, the company has operated on Company Owned Company Operated (COCO) and franchise model, which has worked really well for us. Looking at the prospects of growth in other regions of India, we wish to enter the untouched markets in collaboration with the master franchisees and retail franchisees. We will also invest in outlets that will be company owned and company operated.”
“We have always focused on the quality and the menu that we offer and intend to keep up to it in the future as well. Therefore, with our new partners, we would be setting the SOPs in our menu, taste, and look and feel of the outlets. We aim to provide the same experience all across our outlets,” added Vikesh.
At present, the QSR chain has a presence in tier I and II cities such as Mumbai, Kolhapur, Varanasi, Surat, Prayagraj, Pune, Indore, Rewa, Hyderabad, Nashik and Raipur.
Founded in Mumbai in 2017, 99 Pancakes now has a presence in 10+ cities with 40+ outlets across India within a span of six years.
About 99 Pancakes:
99 Pancakes is one of the leading QSR chains in India, which specializes in offering a variety of pancakes. The QSR started its first outlet in Kala Ghoda in Mumbai in 2017, and within a span 6 years, the company already has a presence in 10 plus cities across India with 40+ outlets. The company is on an aggressive expansion spree and plans to open its outlets in North India through a Franchise and company-owned model. 99 Pancakes also has FMCG products in the snacking category.
Last year in May, the company raised INR 6.5 crore in a round of funding from a group of angel investors and is currently on the lookout again to raise funds.
