Mumbai: Currently, the Indian fashion scene is seeing an influx of brands. It is that time when brands are working to meet the various needs of the Indian market. With its extensive collection line that includes cargo pants and stylish denim jackets for men, one such brand is now creating a lot of buzz. Let’s get to know a little about this Mumbai brand, Peplos Jeans. Sana Praveen and Masoom Anwar founded the brand in 2019 as a result of an exclusive combination of fashion creativity and engineering know-how.
The story of Peplos Jeans begins with two engineers who saw beyond their technical backgrounds, identifying a significant gap in the Indian apparel market. Sana and Masoom observed that young Indian consumers were caught in a challenging dilemma – struggling to find clothing that balanced global style trends, local preferences, quality, and affordability.
Their professional training as engineers proved to be an unexpected advantage. Where many saw challenges, they saw opportunities for systematic problem-solving. The couple’s approach was methodical: they didn’t just want to create another clothing brand but to develop a solution that truly addressed the needs of India’s young population.
Their main focus shifted to the Gen Z market. This generation, defined by its drip fashion sense and global perspective, was looking for clothing that could represent what they wanted without going over budget. This complex need was acknowledged by Sana and Masoom, who turned it into the central tenet of Peplos Jeans.
Fabric selection and production became areas of attention. Thinking apart from usual approaches, they integrated their engineering precision with fashion sensibilities. Each product is conceptualised as a thoughtfully designed answer to the comfort and style issues that young Indians faced, rather than just as a piece of apparel.
Another important tenet of their brand strategy is sustainability. Peplos Jeans adheres to using ethical production practices at a time when environmental awareness is becoming more and more vital. They took care to acquire high-quality fabrics and employed production methods that reduced their negative effects on the environment without sacrificing standards of quality.
The brand’s growth strategy was equally thoughtful. Instead of chasing rapid expansion, Sana and Masoom focused on building a strong foundation. They invested time in understanding market trends, customer preferences, and continuously refining their product range. Their data-driven approach allowed them to create jeans that genuinely resonated with their target audience.
Peplos Jeans stands out not only for its merchandise but also for its underlying philosophy. The brand reflects the intentions of a new generation of Indian entrepreneurs who aren’t scared to question conventional business narratives, so it’s more than just apparel. Sana’s creative vision, complemented by Masoom’s strategic planning, created a synergy that propelled the brand forward.
Today, Peplos Jeans has established itself as a proud homegrown Indian brand. It continues to expand its reach while maintaining its original commitment to quality, affordability, and style. The journey of Sana and Masoom serves as an inspiring blueprint for young entrepreneurs – demonstrating that with passion, strategic thinking, and a deep understanding of consumer needs, it is possible to create something truly exceptional.
