Mutual passion towards advertising and technology between Tejas Rathod, Kunal Kothari and Ishank Joshi brought Mobavenue into the picture. The company empowers brands, agencies, and publishers with martech (marketing technology) & adtech (advertising technology) solutions to drive acquisition, growth, engagement, and monetisation. Mobavenue’s full-stack proprietary programmatic products aim to boost mobile and digital businesses’ success. These include DSP, a self-service advertiser platform, a monetisation platform, an SSP, an ad exchange, first-party data platforms, a creative studio, and an automation platform.
Back to the engineering days of the Co-founders, Mobavenue’s journey started. They earned a $100 cheque from Google Adsense through freelance blogging, which kick-started their entrepreneurial journey, and after graduating college in 2014, they started a small digital marketing company. Seeing ads from Google and Facebook based on their online activity concerned them. They realised there was a better way to deliver ads and address privacy matters surrounding data collection. These aspiring entrepreneurs identified that they could solve the challenges of displaying ads based on contextual advertising and a privacy-first approach through Mobavenue.
Building a profitable bootstrapped company will test any entrepreneur’s will with numerous challenges. Our humble beginnings in a small cubicle, a lean team without funding—gave us valuable learning and made us forge our path to success – Kunal Kothari, Co-founder & Chief Growth Officer, Mobavenue Media Private Limited.
‘Strengthening our tech infrastructure while balancing growth and quality has pivoted our way forward’ said Kunal. “At the same time, the right talent joining us has been invaluable to our growth, bringing fresh perspectives and ideas. Also, improved efficiency in our internal departments has made us more agile than before. What makes us unique then our competitors is our belief in having a value exchange with our clients-partners that propels growth at every touch point. And this is an outcome of our performance and brand promise that has allowed us to work with 300+ direct brands across fintech, BFSI, e-commerce, OTT, D2C, and gaming. We aim to transform and drive brand performance, knowing what works right.
As a tech-first company, it believes in building technology today for the challenges of tomorrow. The platform is expanding its global reach with new verticals, building new products based on understanding and problem-solving. Currently, the company is focusing on contextual advertising, cookie-less solutions, and a privacy-first approach.