Feminine hygiene startup Sirona was founded by Deep Bajaj and Mohit Bajaj in 2014. It’s a homegrown FemTech brand committed to creating innovative problem-solving products for women from puberty to menopause. The brand has come up with so many of India’s first products. Some of them are PeeBuddy Female Urination Device, Menstrual Cup Wash, Rash-free Black Pads and many more.
Sirona came up with India’s 1st
- Female Urination Device
- Feminine Pain Relief Patches
- Menstrual Cup Steriliser
- Menstrual Cup Wash
- Natural Anti-Chafing Cream
- Rash-free Black Pads
- Oxo-Biodegradable Disposal bags
- PeeBuddy Female Urination Device and many more.
Deep Bajaj tells us the journey from where did all started.” Back in 2013, we four couples went on a road trip, and men drank all they wanted to, but women did not touch the water. They thought, what if there were no clean toilets on the way? On noticing my wife and her friends’ encounters with dirty toilets, the idea of PeeBuddy, India’s 1st Female Urination Device that enables vulva owners to stand and pee in unfriendly toilets, was born. Likewise, when I realized that for period cramps, using hot water bottles and painkillers was either cumbersome or had side effects. Thus, we came up with India’s 1st Feminine Pain Relief Patches. The further we explored the territories of feminine hygiene, the more problems we unearthed. And soon I knew there were several unspoken or hushed problems vulva owners had been facing that need to be solved”.
On a personal level, I think it was about practising a few things, that I already knew. I knew about a thousand days to create any business and gave myself that time. I do practice keeping myself away from energy vampires to be more positive.
Sirona’s bestselling FDA-approved Menstrual Cups are made of 100% medical-grade silicone, offering upto 8 hours of leakproof protection and complete freedom from rashes and restricted movement, or dampness and leakage during periods. The Period Pain Relief Patches offer a herbal solution to period pain, which removes the need to have pills which may have long-term side effects and the inconvenience of a hot water bag during menstrual cramping, especially in places like offices or travelling where women need more mobility. PeeBuddy is India’s First Stand and Pee female urination device to help women combat UTI and solve the hassle of unclean toilets. It especially helps pregnant and arthritic women.
10,00,000+ Menstrual cups Sold, 30,00,000+ PeeBuddy funnels sold, 5,000+ Menstrual cups donated
Recalling the challenges faced by Mr Bajaj, he said, “At the work level, fighting the taboo in this category was a big challenge for me; however, on a personal level, staying positive and keeping my head above water is what I practiced to keep myself going. The taboos and perceptions around feminine intimate hygiene initially created more obstacles for the team. To dig the taboo, it was fairly simple – we kept talking about these issues across channels. Soon we realized that it is not the need for the product that doesn’t exist, but customers are unaware that suitable solutions exist for their problems. They have trained themselves to live with these problems as they are not spoken about openly. So, we took the bull by its horn, participated in events, marathons, and concerts, and encouraged influencers to talk about intimate hygiene and health, and soon, we started to see the consumers’ perception change and the consumer now slowly opening up to try new products”.
Sirona’s range of products includes Face Razors, Body Razors and Bikini Razor, which have been customer favorites. Its razors have a variety and effective shapes for easy and pain-free hair removal.
One can avail of Sirona’s products from online platforms such as Amazon, Nykaa, Myntra, Apollo 247, Big Basket and Jio Mart, as well as on its website of Sirona.
The company desire to make a real difference in a woman’s life by taking away all her period and intimate hygiene-related woes. Sirona plans to become her go-to place, a friend – when it comes to her such needs. Deep says, “We have introduced 10+ India products, some of them, if you think about it – should have been launched decades ago (Period pain/rashes/stain remover etc.), but because no one looked beyond pads – the category didn’t evolve. We want to disrupt this ideology, and that’s the strategy. All industries have changed, which calls for feminine hygiene space to have a revolution of its own, whether through tech or with products or content. We at Sirona strive to do this”.
