Startup News Magazine

True Frog Raises INR 1.65 Cr

New Delhi: Personal care brand, True Frog, has raised INR 1.65 crores (USD 2,00,000) in a round of funding through a group of angel investors. Vegan, Harmful Chemical free, skin and hair care brand intends to utilize the funds to improve the research infrastructure, expand the product portfolio, build the team size, and focus on branding and marketing. 

The investment is received from reputed names such as Deep Lalwani, Founder & CEO of Sublime Life; Rehan Sheik – CEO of Clicktech; Jason Jose, Co-founder & Director at XELPMOC, Saurabh Sharma, Founder & CEO of Future Wagon and AtulSiddam – Co-Founder & Director at Diligent.

This is the brand’s first round of funding, and the company already has defined plans to consume the incoming funds to broaden the product portfolio in the well-established curly care range. It also intends to expand and improvise its research infrastructure to target potential and new categories. Alongside this, it aims to grow its branding and marketing team to accomplish further in the clean beauty industry.

“From being a formulator to founding True Frog, a clean beauty brand that strives towards creating products accustomed to Indian Hair and Skin, brings me immense joy. The response and support from our customers and the beauty industry are inspiring. We intend to excel in the bar set for us as a home-grown brand comparison to the International brands out there”, says, Sarika Gawande, R&D Head and Co-founder of True Frog.

Subrata Nag, Chairman & Managing Director of True Frog, says, “Two years of True Frog, the journey has been incredible. We are grateful to all the investors who believed and supported us to lead the path of clean beauty and have inspired us to aim higher and achieve substantially and sustainably.”

True Frog has an extensive product portfolio of more than 15 products in the hair care and skin care segment – Cleansers, Moisturizers, Under Eye Cream, Face Oil, Shampoos, Conditioners, Hair Mask, Curl Stylers, Dandruff treatments, etc. These products are available on e-commerce platforms such as Amazon, Nykaa, Vanity Wagon, Purplle and the company’s website,

About True Frog 

True Frog is a personal care brand registered under EarthyBlend Private Limited. The Bengaluru-based start-up brand was started in 2020 by a trio with different yet relevant professional experiences. One of the co-founders is a cosmetic technologist with a vast experience of 20 years in product formulation and design and deeply understands consumer requirements in the beauty and cosmetic industry. The other two co-founders have worked in leadership positions with various corporates and start-ups, built businesses, and made remarkable achievements at their respective profiles. The trio at True Frog meticulously utilizes their experiences to bring out the best results. 

True Frog has 17 products in its portfolio and wishes to expand in the coming years. All True Frog’s products are environmentally friendly and are harmful chemical-free, sulphate-free, silicone-free and 100% vegan. The ingredients used in formulating the products are traditional and unique, bringing the potential of people, nature, and technology together to make life better. True Frog products reflect health, beauty, and diversity.