New Delhi: Licious, India’s leading meat & seafood brand Licious announced its commitment to be plastic-neutral, further strengthening its efforts to grow sustainably and be ‘Responsibly Licious’. Marking the occasion of World Environment Day, the brand shared it has already made strides in this direction by achieving plastic neutrality for FY2022 in association with sustainability partner Recykal, a digital solutions company in circularity and sustainability. With Recykal’s Plastic Neutrality solution, the brand successfully recovered 530 metric tonnes of plastic waste in the financial year 2021-22, offsetting its plastic footprint for the year. Through these arduous efforts, the brand has prevented plastic waste equivalent to the weight of an Airbus A380, the world’s largest passenger plane, from ending up in landfills. This remarkable achievement sets trends in the responsible management of plastic waste, highlighting the brand’s commitment to sustainability.
Elaborating upon being Responsibly Licious, Rajesh. K, Chief Sustainability and Quality Officer at Licious, said, “Setting new standards and raising benchmarks for the industry is how we do things the Licious way. We have been industry leaders in implementing environmental, social, and governance (ESG) standards across our operations. Our pledge towards being plastic waste neutral marks a milestone in our journey of being a responsible & sustainable brand. We are glad to play our part this World Environment Day and join in supporting global efforts to #BeatPlasticPollution through Recykal’s digitally transparent sustainability solutions we aim to reaffirm our commitment to building a brand with a purpose – a purpose that safeguards the interest of mankind and the planet.”
Ekta Narain, Co-Founder & Chief Business Officer of Recykal, added, “Congratulations to Licious for achieving plastic neutrality and going beyond EPR compliance. We are proud to have been part of this journey and to have supported Licious in its commitment to sustainability. It is heartening to see organizations like Licious take a proactive approach toward addressing the plastic waste crisis and adopting responsible waste management practices. This partnership is a testament to what we can achieve when we work together towards a common goal, and we hope to continue collaborating with Licious and other organizations to create a more sustainable future.”
Licious’ vision of building a sustainable brand is reinforced by recovering plastic waste beyond its mandatory compliance requirements. To offset their plastic footprint for FY 2022, plastic waste was recovered from sensitive areas of India and processed using approved recycling methods. Since its inception, Licious has been a purpose-driven organization disrupting the industry through global standards for quality, sourcing, processing, and technology.
The brand’s ESG pledge comprises 8 specific themes focused on quality, sustainability, and traceability, aligned with the United Nations Sustainable Development Goals (UN SDGs). The brand has received several certifications that reinstate its commitment to become a socially and ecologically responsible organization, including ISO 14001:2015 Environmental Management and ISO 45001: 2018 Occupational Health and Safety Management. The most coveted certification standard is the SA 8000:2014 Social Accountability, making Licious the first Indian fresh animal protein brand and one amongst 10 companies globally in the category to receive this certification. With the pledge to be Responsibly Licious, the brand continues to work towards a greener future by positively impacting the planet.
About Licious:
Founded by Abhay Hanjura and Vivek Gupta, Licious is India’s first D2C Unicorn, focused on delighting the world with an unmatched range of meat & meat products. Present in raw & fresh meat and seafood, marinades, and ready-to-eat categories, Licious is set to disrupt every food category that needs a meaty intervention! The company is built with a vision to emerge as India’s most loved meat food brand by offering premium quality products.
In a highly underserved market, which is estimated at $40 billion today, Licious, as a category-first brand backed by technology, has been able to solve the prevailing customer pain points of quality, hygiene, freshness, and convenience sustainably. Built on the farm-to-fork business model, Licious owns the entire back-end supply chain powered by stringent cold chain control to maintain the quality and freshness of each product from the time of procurement, processing, and storage to the time it reaches the end consumer.
In just 6 years, Licious has witnessed a 300% growth and has served over three million packs of world-class meat products to consumers across 20+ Indian cities viz, Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Coimbatore, Jaipur, Kochi, Vizag, Vijayawada, Kolkata to name a few. Licious serves over 2mn+ monthly orders with over 90% repeat consumption across markets. Licious is a 6000+ members strong team with employees across different disciplines and functions.