Startup News Magazine

Hashtag Orange Celebrates 5-Year Milestone

With Launch of Employee Development Program RRR

Gurugram: Hashtag Orange, a Gurugram-based integrated advertising agency has announced its 5 years anniversary. The agency was founded in 2018 by Mukesh Vij, a seasoned entrepreneur. The company has grown its strength from 8 to 100+ employees over the years. Hashtag Orange strongly believes that its journey has always been about the employees. On their 5th anniversary/completion, Hashtag Orange dedicated the celebration to their employees by launching the employee development program named ‘RRR’ (Respect, Reward and Recognition) to acknowledge, award and recognize the employees’ determination towards the agency. It was not long ago that Hashtag Orange distributed the ‘Certificates of Love’ among its employees for Valentine’s Day to acknowledge and honor their employees’ dedication and endeavors. The firm has been softly doing many employee-centric activities since its inception- right from appreciation certificates to amendments to leave policies and flexible working hours.

  • Hashtag Orange launches the RRR program with the ideology of Respect, Reward and Recognition – 3R 
  • On completion of its 5 years, Hashtag Orange applauded its employees with the RRR campaign 

Hashtag Orange ardently values and appreciates its employees and nurtures the ideology of Respect, Reward and Recognition – 3R. The digital agency has always emphasized employee welfare and it advocates motivating employees by granting incentives such as timely appraisals and appreciation campaigns. Hashtag Orange believes in maintaining transparency in professional policies and promotes an ethical work culture.

Hashtag, headquartered in Gurugram at a 9000 square feet modern facility, Hashtag Orange, holds an office in Hyderabad with expansion plans for Mumbai. Ever since its inception, Hashtag Orange has created and launched various online and offline brand campaigns for diverse national and international brands. The company has grown its strength from 8 to 100+ employees over the years.

Commenting on the anniversary and launch of the RRR program, Mukesh Vij, founder of Hashtag Orange said, “In 2018 after spending many years in the advertising industry, I realized there is a gap for brands who are looking for overall services. They have to reach out to different agencies for different services and hence, we have endeavored to mend that gap by launching Hashtag Orange, an integrated advertising agency that provides solutions in diverse marketing strategies. Here at Hashtag Orange we believe that our employees are our biggest asset. On the completion of 5 years we dedicated this RRR program to our employees. Compared to other agencies, Hashtag Orange has grown massively and the credit goes to our employees who enabled us to achieve this landmark, after All they are the backbone of Hashtag Orange. It has been a wonderful experience to serve fabulous brands with the outstanding team we have here. We look forward to providing magnificent services to our clients.”

Commenting on the agency’s journey, Amit Shankar, the Co-founder and CCO (Chief Creative Officer) at Hashtag Orange said, “Hashtag Orange completes 5 years of imparting diligent marketing solutions to its clients. We are delighted about the occasion. Our journey at Hashtag Orange has been quite rewarding and exciting. It’s our team who actually made it all possible. It’s the constant efforts of our employees which made us touch this significant milestone and for that we thank them with the launch of our RRR program. The field of digital marketing is dynamic yet we have experienced a growth of 63% during the year 2022-23 while the average rate remains 8% – 10% for similar agencies. Further, this could only be possible because our employees have supported us well at every step of the way. Every brand campaign that we launch is a unique professional experience. We are thrilled about the prospects of enhancing the digital marketing industry with our persistent efforts.”

Hashtag Orange is a commercially acclaimed company that has recently earned a sizable ROI (Return on Investment). The company’s overall revenue has registered a growth of 63% in FY 2022-23. The digital marketing agency strongly believes that industry changes are inevitable and thus, works on multi-dimensional, disruptive and technologically advanced strategies that may enhance the digital marketing ecosystem in the country.

Hashtag Orange has earned many prestigious accolades over the years for its meticulous marketing services, namely, ‘The ET Brand Equity DG+ Award’ for the best utilization of email, the ‘mCube 2020 award’ for best B2C digital campaign, ‘DIGIX 2021’ for Content Marketing(F&B), ‘INKSPELL (Drivers of Digital Awards 2020) for best innovation creativity in a digital campaign, ‘Campaign Digital Crest Awards 2020’ for best use of digital personal assistant etc. It must be noted that Hashtag Orange anticipated being an INR 100 Crore Digital enterprise in the span of the next 1 years. Hashtag Orange has achieved prominent milestones in the sphere of digital marketing ever since its inception and looks forward to expanding its enterprise in the approaching times.

About Hashtag Orange

Incepted in 2018, the Gurugram-based agency, Hashtag Orange, is one of India’s leading digital marketing solutions providers. Founded by Mukesh Vij, Hashtag Orange offers 360-degree digital marketing solutions right from product discovery to sales and services. Hashtag Orange has proven expertise in social media, digital marketing, website and app development, performance and influencer marketing, online sales, brand marketing, and E-commerce. Having carved a niche for itself among the top digital advertising agencies in India, Hashtag Orange aims to help brands achieve their goals with robust digital marketing solutions.