New Delhi: The fashion and lifestyle industry in India is set to witness a groundbreaking transformation with the emergence of The Bae Club, an ambitious venture that aims to curate India’s largest portfolio of global premium and luxury brands spearheaded by the dynamic 25-year-old Mumbai-based entrepreneur, Shikha Parmar.
“I envision a future where Indian customers can experience an unparalleled range of premium fashion brands right at their fingertips. Our strategy involves collaborating with over 60 esteemed fashion brands from around the world over the next three years. By harnessing data-driven insights, we aim to bridge the gap between global fashion trends and the preferences of the Indian audience,” said Shikha Parmar, Founder, The Bae Club.
Backed by a team of seasoned professionals and supported by the strategic prowess of marketing communications firm Megalodon, Shikha is set to make her mark in the fashion industry. With her visionary leadership, TBC is set to redefine the market’s dynamics, providing customers with an unprecedented level of access to international luxury and premium brands.
The brand has been recently in highlight with celebrities like Alia Bhatt, Shanaya Kapoor and Prajakta Koli wearing its outfits.
TBC’s commitment to innovation and differentiation is evident through its distinctive product offerings. By closely studying consumer data, TBC ensures that the brand assortment resonates with the discerning tastes of Indian shoppers. The venture’s primary mission is to bring the world of high-end fashion and lifestyle to the Indian market, enabling customers to indulge in global trends without leaving their doorstep.
The concept of TBC is not merely about retail; it is a cultural shift that aims to democratise luxury and premium fashion. Shikha Parmar’s vision encapsulates the idea that fashion is a form of self-expression, and every individual deserves the opportunity to embrace their unique style. With TBC, the boundaries of fashion are set to expand, inviting individuals to explore new horizons and celebrate their individuality.
TBC’s partnership with marketing communications firm Megalodon is a strategic move that underlines its commitment to market dominance. Through strategic communication and innovative marketing campaigns, TBC is set to captivate the attention of fashion enthusiasts, creating a buzz that resonates across every corner of the country.
About The Bae Club (TBC)
The Bae Club (TBC) is a pioneering venture led by young entrepreneur Shikha Parmar, aiming to curate India’s largest portfolio of global premium and luxury brands in the fashion and lifestyle space. With a strategic focus on direct-to-consumer growth, TBC seeks to tap into India’s burgeoning USD 100-billion market by 2025. TBC is set to redefine the Indian fashion landscape, offering unparalleled access to international trends and styles.