New Delhi: The student accommodation sector is experiencing significant transformation. Leading this change is Maitry Upreti, Head of Business Growth for Vita Student in India. With a strong background in designing meaningful living spaces, Maitry is driving new strategies to improve student experiences across India and beyond. Here’s a closer look at her journey, her role, and her vision for the future of student housing.
A Journey Fueled by Passion
Maitry Upreti’s journey in the student accommodation sector started with a clear vision: to create living spaces that help students thrive both academically and personally. Her interest in this field began with the understanding that a well-designed living environment can significantly impact a student’s success and well-being. Joining Vita Student was a perfect fit for her goals, as the company is known for providing high-quality, experience-focused student housing.
Key Responsibilities and Daily Operations
As the Head of Business Growth at Vita Student in India, Maitry has a broad range of responsibilities aimed at expanding the company and improving its market presence. Her daily routine includes strategic planning, analyzing market trends, and working with various teams. A typical day might involve reviewing performance data, attending meetings with stakeholders, and collaborating with the marketing team to develop and refine strategies. Maitry focuses on finding new market opportunities, managing growth projects, and ensuring that the needs of Indian students are met effectively.
Navigating Challenges
One of Maitry’s main challenges is handling the diverse cultural and market conditions across different regions. To tackle this, she prioritizes local market research and consults with regional experts to tailor strategies effectively. She also works to provide a consistent brand experience while addressing local differences by implementing standard procedures and ongoing staff training.
Goals and Vision for Vita Student in India
In the short term, Maitry aims to grow Vita Student’s presence in major Indian cities by expanding the property portfolio and improving service offerings. In the long term, she wants to make Vita Student the top choice for student accommodation in India, known for great living experiences and strong community support. Her vision includes partnering with educational institutions and using technology to innovate services.
Enhancing the Student Experience
To improve the student experience, Maitry has introduced several new initiatives, such as personalized support services, community-building events, and advanced technology features. A detailed onboarding program helps students settle in quickly, while upgraded digital platforms make it easy for students to communicate and access resources. These efforts are designed to help students focus on their studies and personal growth.
Scaling Operations Across Geographies
Expanding operations across different regions comes with challenges like regulatory compliance, cultural differences, and logistical issues. Maitry addresses these challenges by conducting thorough market research, consulting legal experts, and building strong local teams. Effective supply chain management is also crucial for maintaining consistent service.
The Future of Student Accommodation
Looking forward, Maitry sees a future where student accommodation is highly personalized, technology-driven, and focused on overall well-being. Vita Student is preparing for this future by investing in smart technology, offering tailored services, and promoting wellness programs. The company is also exploring eco-friendly practices to ensure its operations are good for the environment.
Advice for Aspiring Professionals
For young professionals looking to make a mark in the student accommodation industry, Maitry advises staying adaptable, understanding the changing needs of students, and building a strong network. Gaining diverse experiences and using data and technology for innovation can provide a competitive edge.
Under Maitry Upreti’s leadership, Vita Student is set to reshape the student living experience in India and beyond with a focus on innovation, personalization, and well-being.
