Usha Attaluri a young B. Tech Graduate started her career full of aspirations as an IT recruiter. This stint, however was short-lived. After her wedding, she took on the role of principal. However, both covid and perhaps this not being the career of choice put breaks on this profession too.
When businesses opened up, Usha found her true calling – Media. She joined a Public Relations agency and took to the field like fish to water. Usha knew that it was the ultimate luxury to combine passion and contribution. It’s also a very clear path to happiness.
Usha Attaluri slowly began to unravel her hidden skills of Relationship building, the yearning to learn new expertise to excel at the job, and applying the accumulated Knowledge and Creativity. Usha had the acumen to understand that PR has always been a key success for businesses wanting to communicate with the audience via media and how important communication and PR is to everyone who wants to build the profile for themselves or of their businesses.
Usha’s acute interest in PR urged her to learn the intricate details of the job quickly. She soon excelled at it. She demonstrated characteristics of good PR successfully navigating the changes and honed the skills along the way.
Her inclination for customer service and satisfaction drove her to give nothing but her best. However, she was saddened to witness slack in service and as she wasn’t the decision maker, she was helpless. Her deep sense of integrity and honesty gnawed at her conscious.
Her core ethics honesty and to project data that is relevant with absolute clarity.
She decided to take a leap of faith trusting in her ability and intuition. She knew without a doubt that the only way to serve efficiently and garner results that one desired is to lead the company. This sowed the seed to start her own PR agency and thus Rasa PR Pvt Ltd was born in 2022.
Rasa PR Media is a global communications firm that collaborates with individuals, companies and organisations to develop, market and build brands.
Usha speaks confidently about her passion “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.”
Usha clearly understands need for public relations and the power it has in shaping a company or an individual.
Much about PR has shifted over the decades, from publishers moving to online-only to organizations using social media as a direct news delivery vehicle. It is about creating content and managing communications – in whatever format it is.
Usha’s company is now thriving as she caters to both prominent companies as well as startups. Another feather in her cap is SYM Digital Awards – India’s privately organized awards showcasing the innovative achievements with a difference, this is a noble initiative brings to the forefront the unique giants of success whose success story will be an influence and a road map in remaking the future of India organized. These prestigious awards are organised by RASA PR MEDIA.
Speaking about her success at a tender age she says “The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.”
If you’re looking to take that first step, and breathe life to your new business by designing a brand identity that encompasses your story and passion then Usha Attaluri is here to guide you every step of the way.
Career success comes from hard work, rigid determination, and good judgment is what one can say about Usha Attaluri.
