- Inspired 35000+ people in the Digital direction.
- 4500+ people Trained with 100% Practical Training Programmes.
Meet Forum Marfatia, an entrepreneur, certified trainer, public speaker and digital & social media marketing consultant. Through Forum’s free seminars & practical workshops, a lot of people connected with Digital World. A zealous woman is on a mission to digitize more than 1lakh people.
With a desire to find a niche in her business Forum left her job in Bangalore and started IT work in Surat. She says, “While serving clients with websites, I realized a huge gap in digital marketing. To find a solution for the same, I learnt about digital marketing and offered services to a few of the existing clients”. This journey made her think that there was a lack of awareness in people about digital marketing, which is why they are unable to allocate proper funds and not making the right decisions. This realization draws Forum closer to her mission; firstly, she trained herself and then started as a public speaker. Miss Marfatia also took awareness public sessions on “The power of Digital Marketing”, Forum added.
Few of the most popular digital marketing tools.
– For reaching out to more people, Facebook ads manager and Google Adwords are the best tools
– For better analysis and audience retargeting, use google analytics, Facebook pixel, etc.
– For Graphics and Videos, Canva, VN
– For Attractive Content Making, there are AI tools Available like you.com, copy.ai, peppertype.ai
– For Keyword research – other than Google keyword planner or Ubbersuggest
– Other essential Tools Like SEM Rush, Hubspot, and Simillarweb are trendy and important
Best methods for getting your YouTube videos ranked:
– Content is king. Everything depends on your video content.
– Honest, Knowledgeable or entertaining content always works.
– For technical sites, one must focus on best keyword research, compelling Titles & Description, and use of Hashtags. When you’re uploading a video, make sure you will add relevant tags
Talking about the biggest challenge during this journey, Forum said, “Competitors do copy your business model, content, etc. But I understand that one has to run fast, stay ahead and, without looking back, keep on going. Keeping yourself upgraded and making people learn and take with you is the key to success. In the digital marketing industry, it is hard to convince people to spend 10x when the same service they are getting in x price. But knowledge, experience, dedication, and 1-mile extra effort give you the taste of success.”
“Consistent efforts, uniqueness in thinking, out of the box execution are the keys to make your content viral.”
Affirmation that inspires Forum:
– I won’t stop because I am tired; I will stop when I achieve.
– People will hate you, shake you, and rate you. But it’s you who makes You. So make yourself.
