New Delhi: The Broadcast Services (Regulation) Bill has set the alarm bells ringing for India’s digital Creator economy. Several years of tweaking of content and understanding of audiences could hit a roadblock for thousands of creators who have consistently informed and entertained their audiences across platforms while building a career for themselves in this new niche.
As the bill gains currency and aims to classify “digital content creators” as “digital news broadcasters”, bringing them under further regulation and perhaps even censorship, certain industry leaders who foresaw the advent of legalities in this area have voiced their thoughts on what’s coming. Sonam Bhagat, one of the foremost names in the media entrepreneurship landscape stated a contrary view.
“Regulation is good and is always welcome in a space that is as critical as information. Have we understood the impact of the content we generate and serve to millions of audiences sitting on their mobile phones just consuming reams of information as is served? Whose responsibility is it to ensure that they don’t get misinformed or feel cheated by the very people they trust to tell them the truth and in time? With the extent of the spread of the digital creatorship in recent, it was essential we as an industry self-regulated. But since we don’t see that happening as a consistent, the government has to step in to set the standards right,” says Sonam, whose Informational Creator Platform Vygr has become one of India’s top news sharing spaces in the country in a short time.
Sonam’s journey stems from being a highly successful private banker to a trailblazing media mogul, even though her sole intent of making the drastic shift was her unwavering belief in making a tangible impact on society.
Sonam’s journey is a living example of the power of female entrepreneurship. Her story is a beacon of hope for aspiring women leaders, proving that with determination, resilience, and a clear vision, one can break through barriers and redefine success.
The allure of creating something impactful, beyond personal success, ignited a spark within her. And at the moment, Vygr is making waves as one of India’s top emerging media houses for the digi-first Indian audiences. Vygr enables hundreds of content creators to share their Informational content on the platform and then helps disseminate them to millions of consumers across its proprietary web and app platforms as well as it’s amazingly successful Social media handles of Instagram, YouTube and Facebook.
“It’s not the question of censoring information or the creators of such content. It is the curation. Vygr was started with the very understanding that the Digital Creator economy will start off with a boom in India and gather immense public, Industry and government support which it rightfully has. But we also knew that unless a bunch of successful content creators come together to edit and curate so as to ensure nothing wrong or misleading reaches the audiences, the purpose will be lost. Platforms like Vygr take it upon ourselves to empower our audiences with information but with the responsibility of the accuracy and factuality of that information, resting firmly on our platform’s shoulders.”
