Mumbai: Shaadi.com founder Anupam Mittal shared a heartfelt post for the late advertising legend Piyush Pandey, remembering how their first big ad campaign began “over a cigar and a scotch.”
Sharing his memory on X (formerly Twitter), Anupam wrote, “Ogilvy was our first ad agency, and over a cigar and a scotch, Piyush Pandey & I created our very first major ad campaign for Shaadi.com. India & the world have lost a mad, mad genius ad-man, the only kind there should be. Farewell, mate.”
The twitter post soon went viral and touched thousands of people who grew up watching Piyush Pandey’s iconic ads, known for his creative mind and great storytelling.
Ogilvy was our first ad agency, and over a cigar and a scotch, Piyush Pandey & I conceived our very first major ad campaign for https://t.co/OXgee4bte7
India & the world have lost a mad, mad genius ad-man — the only kind there should be 🤗 Farewell, mate 🫡 pic.twitter.com/0AGWDlLTsV
— Anupam Mittal (@AnupamMittal) October 25, 2025
Fevicol’s “strong bond” to Cadbury’s “Kuch Khaas Hai,” his work always had heart, humour, and a message.
In the comments, people shared their love and respect for him. One user, Neha Moolchandani, asked with curiosity, “What tagline Piyush Ji gave to Shaadi.com?” showing how people still remember his creative touch in everything.
Another user, Vedant Kaushik, wrote in sadness, “We called it advertisement era now ended. Ye dard kon jodhege abb,” which means, who will now fix this pain of loss.
Saurav Gupta added, “From Sharmaen ka sofa to Kuch khas hai zindagi #RIP to the OG Ad Guru,” remembering how Pandey made ads that connected deeply with people’s daily lives.
And Ramesh Behera simply commented, “Om Shanti,” a short and peaceful goodbye.
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