Voxxy was founded in 2019 by Kulbir Sachdev and Vipul Talwar, with extensive backgrounds in establishing businesses focused on Influencer Tech solutions, Influencer Marketing Managed services, Content Production & Creator Economy. It was established to help brands with end-to-end influencer marketing solutions. Proudly the company have emerged as one of the leading players in India & South East Asia.
It started with four members and has grown to over 120 member teams in India, Indonesia, Malaysia, Thailand & Philippines. Today, Voxxy’s clientele is spread across various industries, including D2C, FMCG, OTT, Teleco’s, and E-commerce, Fintech industries, amongst many others. The platform work with 500+ clients globally. Kulbir Sachdev, CEO and Co-founder, share some insights into the company.
Which thought brought Voxxy into the picture?
It was only around 2014 that the early adoption of social media transformation started in India. A social media tech product and managed services offered personalised fan monetisation apps for top-tier celebrities. I started working with some of the top global stars in 10+ countries and developed personalised mobile apps for more than 300 celebrities in India & APAC from 2015 to 2019.
The vision was to create a futuristic social media marketing company that makes value for brands and influencers and everything related to influencer marketing, content, social commerce & live commerce.
My passion for building a complete ecosystem of creator economy & influencer marketing propelled me to start Voxxy in mid-2019 with my partners. The vision was to create a futuristic social media marketing company that makes value for brands and influencers and everything related to influencer marketing, content, social commerce & live commerce. Today, we can proudly say we have successfully achieved our goals. Having made a mark in the Influencer Marketing Industry, Voxxy’s focus now is on Influencer Content Solutions, Live Streaming & Social Commerce for brands. We have successfully built an end-to-end Live Commerce & Social Commerce ecosystem for brands. We are ready for the massive wave of Live & Social Commerce, which is already becoming popular in India.
How will the influencer marketing industry transform into a performance-based model in 2023?
Live Commerce & Social Commerce are the best solutions which have happened to the Influencer marketing industry. With the power to convert influencer campaigns to sales, the Influencer marketing industry will take a giant leap into results and performance-based models. This will help brands to get the ROI for every rupee spent on Influencer marketing.
What are the changes Voxxy has adopted to stand out from its competitors?
Voxxy has been a strong ecosystem of Influencer Marketing since its inception. We have always helped our brands with solutions beyond vanilla influencer marketing. Voxxy is helping brands now with Live & Social Commerce SAAS, Live & Social Commerce Managed Services, and end-to-end content solutions apart from Influencer Marketing, Social Media Marketing offerings for brands. Voxxy is producing 2000+ short videos and live streams for E -com, FMCG & D2C brands per month and is planning to take this to 5X by the end of this year.
Voxxy has also strengthened its leadership positions in Business Development, Creative Solutions, and Operations in India, Indonesia, Malaysia & Thailand. With very senior-level additions across these markets, Voxxy is poised to become the industry leader very soon. Voxxy’s recent expansion in Malaysia is already very successful, and it is now focusing on strengthening Thailand and the Philippines as its new markets. Voxxy’s global presence, tech solutions, innovative creator economy solutions, and brand-first approach is making Voxxy the leading player in the business.
What can brands do to combat inflation with influencer marketing?
Marketers no longer need to make any considerable investment to launch their businesses, thanks to influencer marketing and live & social commerce. The influencer you work with will give you specific sales and customer engagement figures that you can use to gauge how well your brand is performing in the marketplace. As a result, you can modify the content the influencer promotes based on that and strive for a higher ROI. Voxxy is enabling the ecosystem, giving more power to the hands of brands and creators, resulting in better ROI and growth of the Creator Economy.
Where do you envision Voxxy in the next five years?
Voxxy, over the next few years, will focus on fixing the gaps in the creator ecosystem and be a one-stop solution company from Influencer Payment Gateway Solutions to Multi-format Content Studios to a Web 3-based Creator Monetisation Platform with a strong foothold & presence in 10+ countries. A few more disruptive influencer-led tech projects are part of the roadmap for Voxxy.