Bangalore: The Mom Store, founded by Surbhi Bhatia, is one of India’s leading maternity and motherhood brands, created to empower women through every stage of their motherhood journey. What began as a personal need during Surbhi’s pregnancy has grown into a trusted platform serving 500,000+ mothers across India.
The Mom Store solves real challenges faced by modern mothers by offering comfort-first maternity wear, easy-to-use nursing essentials, and thoughtfully designed baby clothing that simplify everyday parenting. Every product is created with a “by a mom, for moms” approach, ensuring comfort, practicality, and emotional connection. Beyond essentials, The Mom Store also retails 70+ other brands that sell prams, high chairs, cribs and other products turning motherhood into a joyful, expressive experience.
Today, The Mom Store stands as a purpose driven brand that brings comfort, confidence, and celebration to millions of mothers nationwide. Surbhi is widely recognized for her impact on India’s ecommerce and D2C landscape. She has been honored as one of the Top 30 Ecommerce Leaders, awarded the Digital Ecommerce Award by SheThePeople, and received the Mompreneur Award by Inspire Beyond Motherhood. Under her leadership, The Mom Store was named a Leading Mom & Baby Brand by the Economic Times (West Region). Her professional journey includes roles as a Senior Consultant in a Big 4 advisory firm across Telecom, Media & Technology, and a strategic position as a Business Excellence Manager within the fashion apparel division of a major Indian conglomerate.
She is an alumna of the Indian Institute of Management, Kozhikode, and St. Stephen’s College, University of Delhi. Surbhi is also a sought-after speaker, panelist, and guest lecturer, frequently invited to IIMs and industry platforms to share her expertise on entrepreneurship, ecommerce, platform building, and the fashion & lifestyle ecosystem.
