Mumbai: Society Tea’s recent brand activations at the Papoon and Kailash Kher concerts have set a new standard for engaging marketing initiatives. Held simultaneously on May 25th at Infiniti Mall Malad and Jio World Drive, these events were remarkable successes, leaving a lasting impression on attendees and significantly boosting Society Tea’s brand image.
At Papoon’s concert, the brand’s BTL (Below the Line) activation featured interactive booths where concertgoers engaged with the brand and enjoyed complimentary tea samples. The vibrant energy of Papoon’s music blended seamlessly with the rich flavors of Society Tea, creating a multi-sensory experience that captivated all in attendance.
Concurrently, at Kailash Kher’s concert, Society Tea’s role as the official beverage partner added a comforting touch to the soulful evening. The audience savored the exquisite blends of Society Tea, which enhanced their overall concert experience and created moments of pure enjoyment.
These activations highlight Society Tea’s dedication to meaningful consumer engagement, leveraging the power of music to enhance brand experiences. The collaboration with MCA Worldwide, a leading marketing and PR agency, was integral to the success of these events, ensuring seamless execution and high levels of audience engagement.
Rohit Jaiswal, CEO of MCA Worldwide, expressed his enthusiasm for the collaboration: “We are thrilled to partner with Society Tea for these iconic concerts. Our goal was to create memorable experiences that resonate with the audience, and the combination of music and the exquisite taste of Society Tea achieved just that. We look forward to more such successful collaborations in the future.”
Society Tea eagerly anticipates continuing this journey of creating unforgettable experiences and celebrating the joy of tea with their consumers.
