“Doing a startup well requires more than just passion and skill. It requires planning, setting goals and metrics for success, and the self-discipline to achieve those goals”.
Jitan Kaundal, the co-founder of WireMonster, is a digital marketing strategist specialising in scaling startups and businesses online. His team of marketing strategists is responsible for creating authentic brand experiences through social media marketing, influencer marketing, paid advertising, SEO optimisation, and more.
The journey since the inception of WireMonster
When asked about his journey so far, he explains, “When the pandemic hit last year, we started working with small-business owners, many of whom were hesitant about going digital. We showed them that digital marketing is essential to surviving in their industry market. As a result, we started providing customised services at affordable prices to fit the requirements of the business and gradually expanded to 7 countries. Later, in a span of a few months, we were able to help around 110 businesses both new and established grow online.”
He goes on to say, “We’ve had a lot of fun building our startup, and it has been a lot of hard work and perseverance. The journey was filled with lots of ups and downs, but we’re glad we kept going. Starting with a team of two, me and my partner and co-founder Siddharth Bhan, the company has grown to be a passionate, experienced, and skilful team of more than ten bright brains currently working with over 30 high-ticket clients globally. We started with targeting small-scale businesses in the Indian market and helped them grow their business by generating over 1 Lac leads for them.”
Curating Brand Experiences
Their expertise from the collaborations with many businesses and competitor analysis allowed them to use a unique strategy for each client. WireMonster was created to support small businesses and help them grow. Our relationships with clients grow beyond the initial discovery call. The company analyses each client’s strengths and uses these strengths to design and implement the most appropriate marketing strategy. They use a robust marketing process based on the rules: “Start Small” and “Measure, Learn, Adapt.”
The Growth Challenge
The WireMonster emphasises not only to stay afloat but to grow exponentially. They are willing to grow their client’s businesses as much as they are eager to develop their own. It is the dedication they put into any project. To achieve this growth and with their commitment to work, the team of professionals from different skill sets works with the client.
The Future Plans
Excited about the upcoming challenges, Jitan shares, “WireMonster has flown high in the sky at incredible speed. We are looking forward to expanding our business to 6 more countries this year and will provide services to support SMEs in different countries as well as aim for the top companies.”
He adds, “Also, we have been working on a tech-travel app that will revolutionise the concept of homestays and the hospitality sector in India. Being born and raised in Himachal, I have the hold of what it takes to grow something from scratch, and we have already onboarded over 70+ homestays to start with.”
Jitan is always open to networking and helping talents grow. You can reach him on his Linkedin here or Instagram here.
