Gurugram: In an era where women entrepreneurs are breaking barriers and reimagining industries, Rupali Sharma, Founder & CEO of Aegte Lifescience, has emerged as one of India’s most inspiring success stories. What began as a personal struggle soon evolved into a ₹150-crore, 100% vegan and natural beauty brand that is transforming the clean beauty landscape in urban India.
Rupali’s entrepreneurial journey started at a deeply personal moment—post-pregnancy hair fall. Like many women, she silently endured the emotional and physical stress that follows childbirth. Conventional remedies failed, prompting her to rely on her grandmother’s traditional solution: onion extract for hair regrowth. The results were remarkable and life-changing. Recognising that millions of women face similar challenges, Rupali decided to create a scientifically formulated solution accessible to all.
With an initial investment of ₹5 lakh, supported by her husband and Co-founder Dhiren Sharma, she launched Aegte Premium Onion Hair Oil in 2018. What began as a homegrown remedy quickly gained traction across India, marking the beginning of Aegte’s meteoric rise in the beauty industry.
Today, Aegte is one of the fastest-growing clean beauty brands in the country, offering 50+ multifunctional skincare, haircare and makeup products, all crafted from natural, vegan and high-performing ingredients. From the popular Beetroot Lip & Cheek Tint to the Poreless Waterproof Matte Compact SPF 50++ and the Mattifying Pore Blur Primer + Sunscreen SPF 55++, each product reflects the brand’s philosophy—“Makeup with Skincare Benefits.” This approach has struck a chord with modern consumers seeking beauty solutions that heal, protect and enhance.
Under Rupali’s visionary leadership, Aegte has received prestigious honours including Femina Power Brand, Most Trusted Brand of India, and Best D2C Brand of the Year. With a strong presence in North India, the company now aims to scale further with aggressive expansion plans across South and East India and international markets such as the US, UK and UAE. The brand has set an ambitious revenue target of ₹300 crore by 2028, supported by product diversification and omnichannel growth.
Beyond business, Rupali’s story is rooted in empathy, purpose and empowerment. As a mother, leader and innovator, she believes that emotional intelligence is a strategic strength.
“Empathy helps you understand your consumers, lead with compassion and build products that genuinely make a difference,” she says.
Her influence also extends to social impact through EWEO (Empowered Women Empowers Others), an initiative dedicated to guiding aspiring women entrepreneurs toward financial independence. Her work has earned her several recognitions including ET Inspiring Women Leader, Forbes Leading Women in Business, Times 40 Under 40, and the Most Powerful Women in Business 2025 honour by Nandish Communication.
As India celebrates Women Entrepreneurship Day 2025, Rupali Sharma’s journey serves as a powerful reminder that extraordinary businesses often emerge from personal challenges. Through Aegte Lifescience, she continues to inspire women to trust their instincts, embrace their strength and build a legacy rooted in purpose and innovation.
For more information, please visit: https://www.aegte.in/
