New Delhi: Ankush Bahuguna is an Indian content creator and Influencer who started his career with a five-year architecture course but soon realized his true passion lay in writing and video creation. His journey began with comedy sketches, and over time, he branched out into lifestyle, travel, beauty, and skincare content. Ankush made history by becoming the first Indian beauty creator to have his own YouTube show. In 2022, he was also seen in the short film Badboli Bhavna. Growing up, Ankush battled self-doubt and faced challenges in making career choices.
A year into his architecture studies, he discovered writing as a way to express himself. It was during this period that he realized his love for content creation. Leaving behind a professional degree and the stability of a traditional career took a lot of faith, but it allowed him to fully explore his creative side. Ankush is now a well-known name in the Indian beauty and comedy content space, with over a million followers on social media. He shared how belief in his potential led to his transition from architecture to content creation.
He took a leap of faith, starting with an internship at a media website and featuring in comedy videos. The positive response to his comic timing and jokes pushed him toward content creation. As one of the few Indian male beauty creators, Ankush is often asked about breaking gender norms in the beauty industry. While he doesn’t see himself as a leader, he acknowledges the privilege he has as a cisgender man, recognizing that many queer, trans, and nonbinary creators face hate and harassment for the same things he gets celebrated for.
Ankush hopes his work encourages other men to feel confident about wearing makeup. Alongside beauty content, Ankush creates comedy, lifestyle, and acting videos, juggling multiple genres. He believes that content creation is not just about creativity but also discipline and consistency.
For him, connecting with his audience is more important than just chasing engagement. His advice to young content creators and Influencer is to stay commited, remain financially independent, and not to measure success solely by follower count or by numbers, social media is a game of creativity and quality not quantity.
