Mumbai: Yobee, a fintech startup specializing in the capital market industry, has recently partnered with IIFL Securities to introduce Tradebox, an innovative product designed to enhance and simplify systematic trading for advisors, investors, and traders. Founded in 2019 by industry professionals Salil Mathur and Chella Ram, Yobee successfully launched Tradebox earlier this year.
Through this collaboration, Yobee will grant IIFL Securities’ customers access to the Tradebox application within the IIFL app and website. Additionally, users can also initiate their trading activities through the Tradebox website using the convenient “Login with IIFL Securities” feature.
Speaking about the launch, Salil Mathur, Co-founder and CEO of Yobee, expressed, “Tradebox is revolutionizing systematic trading by providing a user-friendly experience comparable to that of mutual fund investments. It simplifies complex trading procedures, enabling individuals to effortlessly capitalize on wealth creation opportunities on a weekly and monthly basis.”
R Venkataraman, Managing Director of IIFL Group, commented on the partnership, stating, “Tradebox has the potential to be a game-changing product for capital markets. It offers investors and traders the opportunity to diversify and improve their portfolios by treating systematic trading as a new asset class.”
In parallel, IIFL Securities is developing its own IIFL-branded Tradeboxes, accessible exclusively through the Yobee Tradebox app for IIFL customers. This integration with IIFL Securities’ existing infrastructure will provide customers with a seamless trading experience.
With Tradebox, traders and investors can take advantage of the dynamic nature of the market, capitalizing on short-term opportunities. The platform offers a variety of professionally created Tradeboxes aligned with different market views, allowing users to control their risk and minimize potential losses.
Tradebox employs a systematic and disciplined approach to trading, offering one-click features and short-term baskets based on expert analysis and research. By utilizing Tradebox, traders and investors can leverage short-term wealth creation opportunities on a recurring basis.
One of the notable advantages of Tradebox is the complete control it affords traders and investors over their funds. Users can choose to invest in a Tradebox or withdraw their funds at any time, providing the flexibility necessary for managing investments on their own terms.
Yobee, established in 2020 by Salil Mathur and C. Ram, aims to simplify the lives of traders by providing features such as single-click execution of baskets and real-time monitoring with easy exit options. The venture has received support from notable figures in the industry, including Dheeraj Jain, founder of Redcliffe LifeTech; Ruchirans Jaipuria, MD at Jaipuria Group; Shashidhar Jayaraman, founder of PE firm Ask Pravi; and Chetan Mathur, former Director at Pepsi.
Yobee primarily focuses on the stock market and has developed a robust technology stack while establishing various distribution channels through partnerships with brokers and platforms.