New Delhi: Aamir Khan is all set to return to the silver screen with their new film “Sitaare Zameen Par”, which has now been confirmed for a theatrical release on June 20, 2025. The announcement was made by Aamir Khan Productions on May 5, accompanied by the film’s first official poster. However, what makes this upcoming release stand out isn’t just its theme or cast, but Aamir’s unconventional release strategy, which could disrupt the OTT model that Bollywood has widely adopted.
Aamir Khan plans to skip OTT platforms and launch a pay-per-view model directly on YouTube. According to some sources, Aamir Khan is planning to bypass traditional OTT platforms altogether. Instead, the actor is exploring a pay-per-view model on YouTube that would kick in two months after the theatrical release.
A source close to the production stated that Aamir Khan’s goal is to retain the cinematic experience by discouraging audiences from waiting for streaming premieres. This will explain the absence of any OTT branding on the film’s first poster.
A new approach to challenge the ‘OTT-only’ tag for non-spectacle films, some sources also stated that the model aims to counter the growing perception that non-spectacle films belong only on OTT platforms. Pay-per-view creates urgency and gives producers more control. Aamir Khan intended to build a more consumer-driven model, where viewers consciously choose to pay for a film rather than consuming it passively through subscriptions. Whether this experimental move becomes a game-changer remains to be seen, but it has already sparked debate in the industry.
