New Delhi: According to some sources, many people are aware that Aamir Khan has reportedly rejected a massive offer from Amazon Prime Video, and he has declined around Rs 120 crore for his upcoming film Sitaare Zameen Par. According to some sources, this offer was worth Rs 120 crore. This decision is seen as part of Khan’s plan to change the way films are released today. Usually, films appear on digital platforms shortly after their time in cinemas, but Aamir wants to try something different.
According to film trade analyst Komal Nahata, Aamir Khan has rejected the offer because he wants to wait at least eight weeks after the movie’s release in theatres before making it available online. His goal is to bring people to cinemas by not giving them the option to watch the film at home right away.
Aamir Khans believes that releasing films on OTT platforms too soon after their theatrical release is one of the reasons why fewer people are going to the cinema. By delaying the digital release, he hopes more people will watch the movie on the big screen. If this proves successful, it could influence how other filmmakers release their films in the future.
While the Sitaare Zameen Par won’t be available on streaming services like Amazon Prime Video right away, Aamir Khan still plans to release the film online later, but through YouTube, where it will be available as a paid viewing option. This allows him to decide precisely when the movie goes online, something that wouldn’t be possible if he sold the rights to major platforms. Interestingly, this is not the first major offer Aamir Khan has turned down for this film. Before Amazon Prime Video, Netflix reportedly made a fantastic offer to buy the digital rights to Sitaare Zameen Par. However, Aamir Khan also turned that down, sticking firmly to his new release strategy.
