In Conversation with Aashish Kumbhat Founder of Inbase
Inbase is a leading gadget accessories brand. In recent years, the brand has carved a niche for itself with an array of portable and affordable products, with its presence across India and more than 5 million customers. From Cases and Covers to high-end lifestyle gadgets, the brand has brought in smart Bluetooth audio devices, TWS, earphones, power banks, Air pod accessories, car and bike mounts, tablet accessories, power adapters & cables, all under one roof.
As the company’s Founder and Director, Aashish works hard to assist the company in growing and expanding its visibility in order to capture a major portion of India’s consumer durable industry. His enthusiasm for innovation, beauty, and quality is evident in everything the company does, from the items it introduces to the customer service it provides.
Q What is the current smart wearable market scenario in India as well as globally?
Aashish Kumbhat – Today, with a smartwatch, one can make and answer the calls right from their wrist. Not only calling but tracking fitness levels as well. From answering and making calls, checking notifications like messages, calls, and payment transactions, to replying to messages right from our wrist, it has made life easier than ever before. So, everything has come under a small portable device that saves a lot of time in today’s busy era.
A recent survey shows India has become the fastest booming market for smartwatch sellers worldwide. It has employed the boom in the wearable market with 4.3 million shipments and a whopping 456.3 percent YoY change recorded in the third quarter of 2021. It is estimated that the global market of smart wearables is expected to reach shipments of 776.23 million units by 2026. These numbers speak very clearly about the future of smartwatches; so many innovations have taken place within the smartwatch category in a very short period.
Q. What is the future of the Consumer Electronics Market in India?
AK – While markets for consumer electronics have been volatile in the past few years, the wireless audio devices market has remained resilient, with a tendency to grow. The demand for wireless audio devices began to rise again in the second half of 2020 after the opening up of the economy and access to online streaming services such as Amazon and Netflix. It was made possible by an increase in the availability of data storage on laptops, smartphones, and tablets — leading to readily available entertainment at the fingertips. The growing adoption of technology and demand for products is increasing vendors in the market to develop products backed with smart and advanced features.
Established brands have begun to provide devices with advanced features and designs. Local players are offering products with equivalent characteristics at lower prices to compete. All these factors are expected to positively impact the growth of the global Electronics market in the coming years.
Q. Where can we find gadgets and accessories of brand Inbase?
AK – Inbasetech is the leading gadget accessories brand founded in 2003. The brand has everything under one roof, from Cases and Covers to high-end tech and lifestyle gadgets such as Smartwatches, neckbands, Earbuds, Cables, etc.
Today, Inbase enjoys a Pan-India presence and wide recognition and demand. The company has partnered with the major LFRs like Reliance Digital, Croma, Pai International, Poorvika, Sangeeta Mobiles, Happi Mobiles, Vijay Sales, My Jio Stores, etc. Inbase is rapidly expanding its distribution network across India with the vision to appoint 500 Distributors. Customers can also purchase Inbase products online from Inbase official websites Inbasetech. in and gourban.in. Soon the brand is also planning to tie up with leading e-commerce platforms like amazon.in and flipkart.com.
Q. Your upcoming launches and expansion Plans?
AK – We at Inbase have been successfully delivering innovation at your doorstep for years and constantly working up the ladder of transformation. In the days ahead, we will aggressively expand our wearable segment and launch many high-end.