New Delhi: Realme, the Chinese tech company, has recently made an exciting announcement regarding the appointment of Bollywood star Shahrukh Khan as its brand ambassador for the smartphone category. Known as the ‘King Khan’ of Bollywood, Shahrukh Khan has been chosen for his remarkable journey and charismatic persona, which the company believes perfectly embodies the spirit of Realme. This collaboration signifies Realme’s commitment to providing users with an exceptional and forward-thinking smartphone experience.
Realme emphasizes that their partnership with Shahrukh Khan highlights their focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth. By teaming up with Shahrukh Khan, Realme aims to showcase their dedication to meeting the needs and desires of their target audience.
The endorsement by Shah Rukh Khan will specifically apply to the upcoming Realme 11 series, consisting of the Realme 11 Pro and Realme 11 Pro+. These smartphones have already made their debut in China and are scheduled for launch in other international markets, including India, in June. Notably, Realme has previously revealed its collaboration with Samsung to introduce a groundbreaking 200MP OIS camera in the Realme 11 Pro+.
Shah Rukh Khan expressed his thoughts on becoming the brand ambassador: “Realme’s ‘Dare to Leap’ philosophy truly resonated with me. The brand’s unwavering commitment to pushing boundaries aligns perfectly with my pursuit of excellence. Together, we aim to ignite innovation and fuel the growth of Realme globally. I am looking forward to joining the Realme family as their brand ambassador and hope to inspire others to embrace challenges, take bold steps, and achieve greatness.”
Realme has a history of partnering with Bollywood actors for brand representation. In 2020, the company collaborated with Salman Khan for its Realme 6 series and actress Shraddha Kapoor for its AIoT products. The association with Shahrukh Khan further strengthens Realme’s presence in the Indian market and enhances its appeal to a wider audience.
Tao, the Chief Marketing Officer at Realme India, expressed great excitement about Shah Rukh Khan joining as the brand ambassador for the Realme smartphone category. Tao highlighted that SRK’s dare-to-leap spirit perfectly aligns with the brand’s philosophy. With this collaboration, Realme aspires to reach new heights of innovation and redefine the smartphone experience for its users.
In conclusion, Realme’s decision to appoint Shahrukh Khan as its brand ambassador for the smartphone category reflects the company’s dedication to providing a leap-forward experience to its users. The collaboration signifies Realme’s focus on delivering powerful and youth-oriented smartphones that resonate with the aspirations of today’s generation. With the upcoming Realme 11 series and its association with Shahrukh Khan, Realme aims to ignite innovation and inspire users to embrace challenges while achieving greatness.
