Samsung expands Greater Noida manufacturing plant, to start selling ‘Made in India’ laptops

Samsung expands Greater Noida manufacturing plant, to start selling ‘Made in India’ laptops

New Delhi: One of the first companies to Make in India before it even became a rallying call, Samsung has now started manufacturing laptops in India at its Greater Noida plant, sources familiar with the development have said. Currently, the South Korean electronics major already makes most of the feature phones, wearables, tablets and smartphones it sells in India, with its laptops now joining the list.

The government’s PLI scheme, along with the Make In India initiative, has helped India become the world’s second-largest smartphone exporter, even though we’re at the bottom of the value chain- assembling smartphones using the relatively cheaper labour.

Though India is the third largest laptop manufacturer, according to various reports, most of the laptops produced are for domestic use. According to Kathir Thandavarayan, an analyst at Deloitte India, domestic-manufactured laptops fulfil about 30% of the overall $5.86 billion domestic market in 2024. The remaining 70% is imported from China. 

Most of the laptops assembled locally are low-value, low- and medium-priced laptops, with Lenovo, Dell, HP and others dominating the market. Samsung is somewhat of a fringe player here, with a distant 8th place in the overall market share, according to a report by Expert Market Research.

TM Roh, Samsung’s Head of the Mobile eXperience business, had confirmed earlier this year that the company aims to start manufacturing laptops in India. Its Greater Noida plant is its second biggest globally, and has risen to become the second biggest smartphone exporter from India after Apple. 

Minister of Electronics and Information Technology, Ashwini Vaishnaw, had earlier posted a cryptic message on X, lauding Samsung’s role in expanding manufacturing in India. This highlighted his meeting with JB Park, President and CEO of Samsung Southwest Asia, and SP Chun, Corporate Vice President of Samsung Southwest Asia.

India does not currently export domestically produced laptops in meaningful quantities yet. Given that Samsung remains a fringe player in the overall global laptop market with just a 3% market share, this development seems to be a cost-cutting measure, as there is no announcement of exports from India yet.

Abizar Attari
Assistant Editor

I’ve always had a fascination with storytelling. Analyzing diverse perspectives and helping people understanding them simply is my life’s motto. I live to create stories that you’d love to read. When I’m not writing, you'll find me having a leisurely stroll on the beach or in the park.

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