New Delhi: The company added that thousands of trade associations under CAIT will be used to carry out the relationship between Meta and CAIT. In order to upskill 1 million traders on the Whatsapp Business App over the next three years, Facebook’s parent company Meta launched a cooperation with the trade association Confederation of All India Traders (CAIT) on Monday.
On June 27, in honour of World MSME Day, Meta also unveiled the opening of its Meta Small Business Academy (MSBA). This initiative grew out of Meta’s pledge to upskill 10 million small businesses by the year 2021, particularly for new business owners and marketers who want to learn digital marketing techniques so they may success on the Meta applications. To reach MSMEs across the country, the course module and exam are accessible in seven languages: English. Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu.
“Skilling plays a consequential role in unlocking growth for India’s MSMEs. At Meta, we are committed to enabling timely skill development opportunities for businesses across their growth journeys. While the MSBA certification will particularly benefit entrepreneurs who are just starting out, our partnership with CAIT will empower traders across India to use WhatsApp Business app to connect with their customers and supercharge their growth journeys,” said Sandhya Devanathan, Vice President (India) Meta in a statement.
In 2022, the market research firm IPSOS Public Affairs conducted a poll for Meta that revealed 91% of surveyed Indian SMEs employing digital tools said they used messaging applications. More than half said that WhatsApp has helped their business increase access to new customers.
“Under the ‘WhatsApp Se Vyapaar’ campaign, we are thrilled to announce that we will work with Meta to train 1 million traders to digitally empower traders to boost their businesses using the WhatsApp Business App. We believe this initiative will unlock new growth opportunities for traders across India, and we look forward to partnering even more closely with Meta to expand the business and digital skilling charter in the months to come to address the evolving needs of the trading community,” said Praveen Khandelwal, National Secretary General, CAIT.
The company said the company said the partnership between CAIT and Meta will be conducted through thousands of trade associations under CAIT.
