There has been a massive popularity of podcasting in India in recent days, mostly driven by the fact that communication has become mostly content-centric. It is undeniable that the acceptance of podcasts has been at a slow pace in developing countries like India in comparison to developed countries like the United States; however, the culture has gained significant momentum in recent years, with audiences seeking diversified, insightful and entertaining content, to be consumed as they multitask.
Presently, there has been an unprecedented boom of technological transformation, and modern-day cutting-edge technologies like Artificial Intelligence (AI), Machine Learning (ML) and the Internet of Things (IoT) have completely revamped the podcasting scenario in the country, making it more accessible and personalized. Moreover, a data-driven approach like the extensive use of Data Analytics has further augmented the user experience by offering a host of content according to the taste and preferences of the users. Also, the rising penetration of the internet and smart devices has catapulted the rapid inclusion of podcasts in the mainstream.
According to market researches, India has now emerged as one of the leading countries where listeners prefer to listen to podcasts on their smartphones, and the industry’s growth can be significantly supplemented by the growth of the smart phone user base. To enable a smooth penetration of podcasting, players in the sector are strategizing advanced ways to leverage modern technologies and make podcasts more accessible and engaging.
Here are a few podcasting tools which will create a buzz in the years to come:
Social media
Various social media platforms, like Facebook, Instagram, Youtube, Twitter, etc., can be effective tools to promote a podcast and connect with the right audience. Regularly posting and re-posting a podcast can be time-saving, help manage its performance and also provide exposure to a larger listener base.
Blog posts
Being socially active through regular blog posts can help podcasters drive traffic to their podcasts and engage with a larger audience base. The creators can write about their experiences as a podcaster, share insights about their topics, and provide behind-the-scenes glimpses into the making of the podcast.
Newsletter
A newsletter is a great way to keep the audience informed and engaged. Creators can use it to announce new episodes, share exclusive content, and offer special promotions.
Educational workshops
To effectively enhance the user experience of the listeners, podcasters can consider hosting educational workshops or webinars related to their podcast topics to engage with a larger audience and build a brand of their own.
Microsite
A microsite is a dedicated website for podcasts that can help podcasters to build a strong online presence and provide a platform for their audience to interact with them. It is basically a brand-specific website that can help the creators promote their unique content.
Embed Players
Embeddable players can significantly help podcasters to share their podcasts directly on their website or social media platforms in an easy and smooth manner.
Audiograms
Audiograms are short, animated videos that highlight key moments from a podcast and can be used to promote a show on social media. It can be a significantly effective tool that podcasters can leverage to reach out to their target audience.
