New Delhi: Bisleri, one of the leading bottled water companies in India, has signed a three-year deal with the Delhi Capitals, one of the leading franchises in the Indian Premier League (IPL). The deal was announced on March 15, 2023, and it is set to run until the end of the 2026 season.
Under the terms of the deal, Bisleri will be the official hydration partner of the Delhi Capitals. This means that the players and coaching staff of the franchise will have access to Bisleri’s range of mineral water and hydration products during training sessions and matches.
Speaking about the partnership, Ramesh Chauhan, Chairman of Bisleri International Pvt. Ltd., said, “We are delighted to partner with the Delhi Capitals, one of the most exciting franchises in the IPL. Bisleri has always been committed to promoting health and wellness, and this partnership is a perfect fit for us. We look forward to supporting the Delhi Capitals and their players in their quest for success.”
Meanwhile, the CEO of the Delhi Capitals, Vinod Bisht, said, “We are thrilled to welcome Bisleri on board as our hydration partner. Hydration is a critical component of a professional athlete’s training regimen, and Bisleri’s range of products will help our players stay hydrated and perform at their best. We are confident that this partnership will be a fruitful one for both parties.”
The Delhi Capitals have been one of the most consistent teams in the IPL over the past few seasons. They reached the final of the 2022 season, where they lost to the Chennai Super Kings. With the likes of Rishabh Pant, Prithvi Shaw, and Shreyas Iyer in their ranks, the Delhi Capitals will be hoping to go one step further in the 2023 season and win their maiden IPL title.
Bisleri, on the other hand, has been a trusted name in the bottled water industry in India for over five decades. The company’s range of products includes mineral water, energy drinks, and other hydration solutions. With this partnership, Bisleri aims to strengthen its brand presence and reach out to a wider audience.
In conclusion, the partnership between Bisleri and the Delhi Capitals is a win-win situation for both parties. The franchise will benefit from Bisleri’s range of hydration products, while Bisleri will gain exposure and brand visibility through its association with one of the most popular franchises in the IPL. It will be interesting to see how this partnership unfolds over the next three years and beyond.
