Asian Granito India Ltd completes land acquisition for its Three New Greenfield Manufacturing Plants in Morbi, Gujarat.
Ahmedabad, May 19: Asian Granito India Limited (AGL), one of the largest Luxury Surfaces and Bathware Solutions brands in the country, has completed the land acquisition for all its three upcoming greenfield manufacturing plants in Morbi, Gujarat. The company plans to commence civil work, including site development, construction, and engineering work at the three manufacturing sites soon.
Under mega expansion plans, the company plans to set up three state-of-the-art manufacturing facilities at Morbi, Gujarat, in Value Added Luxury Surfaces & Bathware Segments, including GVT Tiles, Sanitaryware and SPC Flooring. The company is also setting up one of India’s largest Display Centres at Morbi.
Commenting on the development, Mr. Kamlesh Patel, Chairman and Managing Director, Asian Granito India Ltd, said, “Company has completed the land acquisition, and necessary due diligence including land payment, registration and stamp duty fees for setting up plants under Future Ceramics Pvt Ltd, AGL Sanitaryware and AGL Surfaces Pvt Ltd. Civil & engineering works at the sites will begin very soon. The company has acquired 69,506 sq mt for the Future Ceramics plant, 18,715 sq mt for AGL Surfaces Plant and 45,122 sq mt for the AGL Sanitaryware plant respectively. AGL is expected to strengthen its leadership position and generate sales of Rs. 1,000 – 1,200 crore per annum from the three plants and display centre.”
Expansion Plans of Asian Granito in Morbi, Gujarat
| Entity / Expansion Details | Installed Capacity (Per Annum) | Estimated Investment (Rs. Cr) | Peak Annual Sales at Optimum capacity (Rs. Cr) |
| Future Ceramic Pvt Ltd | 5.94 million sq mt | 174 | 400 |
| AGL Sanitaryware Pvt Ltd | 0.66 million pieces | 46 | 100 |
| AGL Surfaces Pvt Ltd | 2.97 million sq mt | 33 | 200 |
| Setting up Display Centre in Morbi | – | 40 | 500.00* |
| Working Capital for Proposed Projects | – | 80 | – |
* Display Centre will support additional revenue of Rs. 500 crore in next 4-5 years
The company has closed its rights issue of Rs. 440.96 crore and allotted 6,99,93,682 fully paid-up Equity Shares of the face value of INR 10 each for cash at a price of INR 63 per Equity Share (including a premium of INR 53 per Equity Share) to eligible equity shareholders in the ratio of 37:30 (37 Equity Shares for every 30 Equity shares fully paid-up Equity Share held by the Eligible Equity Shareholders). The rights issue closed on May 10. The rights issue proceeds shall be utilised towards the Capex for the New Projects, additional working capital, and general corporate purposes as disclosed in the Offer Document.
New entities incorporated for Expansion:-
Future Ceramic Pvt Ltd – FCPL (wholly owned subsidiary of AGL) to manufacture Value Added Large Format Glazed Vitrified Tiles (GVT) in 1200×1200 mm, 1200×1800 mm, 1200×2400 mm, 800×1600 mm and 800×2400 mm formats. To capture the vast opportunities in the GVT space, FCPL is setting up a new manufacturing facility at Morbi, Gujarat, with an installed capacity of 5.94 million sq. mt per annum. The total estimated cost for setting up the new manufacturing unit in FCPL is around INR 174 crores. The plant is expected to generate revenue of around Rs. 400 crore at optimum capacity.
- AGL Sanitaryware Pvt Ltd – ASWPL (a wholly-owned subsidiary of AGL) plans to establish an in-house manufacturing unit for Sanitaryware products. Currently, AGL deals in a range of Sanitaryware products manufactured through third party manufacturers and imported from outside India and are marketed under AGL Brand. To strengthen and scale up the Sanitaryware segment, the Group is setting up a manufacturing facility at Morbi, with an installed capacity of 0.66 million pieces per annum. The estimated cost for setting up the proposed new unit is around INR 46 crores. The plant is expected to generate revenue of around Rs. 100 crore at optimum capacity.
- AGL Surfaces Pvt Ltd – ASFPL (a wholly-owned subsidiary of AGL) to manufacture innovative new age Stone Plastic Composite (SPC) flooring. ASFPL is incorporated as part of the company’s strategy to expand its product portfolio and presence in high growth-oriented export markets through value-added offerings. The manufacturing facility is proposed to be set up at Morbi with an installed capacity of 2.97 million sq. mt of flooring per annum. The total estimated cost for setting up the new manufacturing unit in ASFPL is around INR 33 crores. The plant is expected to generate revenue of around Rs. 200 crores at optimum capacity.
- The company is also setting up one of the World’s largest display centres at India’s Ceramic Tiles hub – Morbi, Gujarat to showcase AGL Group’s entire product range under a single roof, i.e. Tiles, Sanitaryware, Bathware, Quartz & Engineered Marble, SPC, etc. The five-storey display centre is conceptualised in 1.5 lakh square feet of area. It aims to showcase AGL Group’s production, technological excellence and best in class sourcing calibre in a single place and is also expected to enhance the company’s brand and reach. The company currently exports to more than 100 countries and planning to expand to 120 plus countries. The company targets to increase its retail touchpoints to over 10,000 and expand exclusive showrooms to over 500. The total estimated cost for setting up the Display Centre is around INR 40 crores. The showroom will support additional revenue of Rs. 500 crore in the next 4-5 years.
