New Delhi: The Financial Times had stated that the chat network (WhatsApp) owned by Meta Platforms is looking for an advertisement upgrade.
In response to a Financial Times article, Meta said, “Teams were investigating WhatsApp advertisements as the social network seeks income boost, “discussions are at an early level and involve a potential subscription fee.”
According to an announcement that claimed individuals with knowledge of the situation, teams at Meta were debating whether to display advertising in contact list discussions on the WhatsApp chat screen. Still, no decisions have been taken as of yet.
However, Cathcart took it to X and denied reports that WhatsApp had been looking into adding advertisements to its chat service. He stated, “This @FT story is false,” in his most recent post, which included the FT article. We don’t carry out this. Also, Brian’s name appears to be misspelt.
As previously reported by the FT news agency, teams at Meta have been debating whether to display advertising in lists of talks with contacts on the WhatsApp chat interface. Still, no decisions have been taken, according to persons familiar with the matter.
Meanwhile, WhatsApp recently revealed that its WhatsApp Channels feature has begun to roll out in India. Over 150 nations will receive the new service, which brings customers private updates from businesses, sports teams, artists, and thought leaders they may follow. The company claims that WhatsApp Channels are an in-app, one-way broadcast mechanism.
These are the main characteristics of WhatsApp Channels:
Enhanced Directory: It aids users in locating channels that have previously been sorted according to their nation. Additionally, they get access to popular, active, and fresh channels.
Emojis: Users may use them to express their opinions and view a total tally of reactions. However, followers won’t be able to see the emoji you used to respond.
Forwarding: Every time you send an update to a group or chat, you’ll also add a link to your channel’s information so that people may follow you.
Significantly, WhatsApp Channels is now being implemented; however, not everyone can use it just yet. The Meta-owned platform is adding additional features for those who have access. Some users might not now be able to access functionality like channel creation.
In 2014, Facebook paid $19 billion to acquire WhatsApp, a communication program that has always been available for free.
The goal of Meta has already been to increase WhatsApp income. Business communications are “probably going to be the next major pillar” of Meta’s business, according to CEO Mark Zuckerberg’s prediction that WhatsApp and Messenger will propel the company’s next wave of sales development.