January 10: Influencer marketing has become a key strategy in advertising and digital marketing. Every brand out there has witnessed the kind of results that an influencer can bring. As an influencer, being in the position to influence takes effort. For those just starting out, here are some tips to influence your audience through advertising and marketing.
Tip #1 – Be real
How your audience perceives you is how they will receive your content. When you’re your real self while engaging with your audience, you can better build a connection to influence your target audience. Creating an unattainable image of yourself will only serve to distance you from the crowd. The more authentic you are, the more your audience will relate to you.
Tip #2 – Connect and engage
Posting content that is clearly just an advertisement won’t distinguish you from all of the other ads generally skipped by consumers. Use your content to build the right connection with consumers. The more engaging your content, the less it would seem like an ad. Find the right voice for your audience as an influencer, discover what works best for your followers, and use your authenticity and connection to be a better influencer.
Tip #3 – Reflect the brand and vice versa
While being real is key to being an impactful influencer, having a lifestyle completely at odds with the brand you are promoting will only lead to downfall. If a brand image is not what you generally promote yourself to be, move on. Stick to brands and industries that your lifestyle reflects and to brands that, in turn, reflect your beliefs.
If you’re a fitness influencer, your audience will receive your content about brands offering fitness products better rather than something totally unrelated to you.
Tip #4 – Be consistent
Posting content often for brands you’re promoting is good. However, it is also vital that you stay consistent with your posts. Create content not only to promote but to engage with your audience as your true self. A simple heart-to-heart with your audience as part of your routine posts will keep your audience more connected to you. Along with being consistent, make sure everything you post is useful.
Tip #5 – Take in your audiences’ feedback
With an audience invested in seeing you grow and share more content, they will often have requests that you could consider for your next campaign. After all, you create content that the users wish to see. Becoming a successful influencer in the field of advertising and marketing involves not only coming up with great content ideas but also strengthening your relationship with your followers.
Every time you receive feedback from your audience, make sure to address it. Whether it is a positive comment, negative feedback, or certain insights that you may have missed, look at it as a valuable source of inputs to improve your audience engagement.
While becoming an influencer takes time and effort, staying influential in the field of marketing and advertising while keeping with the times is an equally herculean task. Trying your own tips and tricks as you learn can go a long way in helping you reach your pinnacle. With every passing day, you’re sure to become more attuned to what your audience needs and all that you can offer. For now, all we can say is, set out with a plan and dive right in!
Author: Mr.Zuber Shaikh, Managing Director, Rank My Business
