New Delhi: Thriwe, a Delhi-based consumer benefits platform, has announced that it has roped in legendary cricketer Kapil Dev as its brand ambassador. The former Indian captain, who led the Indian cricket team to a historic World Cup win in 1983, will promote Thriwe’s loyalty programs and rewards systems and work towards promoting all kinds of sporting initiatives on Thriwe’s platform.

As part of the association with Thriwe, the legendary cricketer will work towards creating awareness about the different types of sports and encourage more youngsters to participate in the country’s burgeoning sporting activities.

Kapil Dev said about the association, “I am delighted to be associated with Thriwe, which is doing some fantastic work in the space of loyalty programs and rewards systems. I am also thrilled to promote sporting events and initiatives in India and encourage more people to be a part of that ecosystem to bring in more discipline, focus and patience among the people.”

Dhruv Verma, Founder and CEO of Thriwe, said, “We are thrilled to have Kapil Dev on board as our brand ambassador. He is an icon and a true leader, and we believe that his association with Thriwe will help us create more awareness about our platform and its benefits. We are also excited to promote various sporting events in the country besides just Cricket. We believe that Kapil Dev is an inspiration for many, and his association will encourage more people to participate in various sporting events in the country.”

Thriwe, established in 2011 by Dhruv Verma, an XLRI alumni, is headquartered in India with regional offices across the nation, UAE, Singapore, London, and Florida. The company offers a wide array of loyalty solutions driven by rich data and tech. Thriwe’s offering is to delight the brand’s customers, employees and key stakeholders with tailor-made rewards and benefits, including discounts, cash-back, and exclusive offers from partner brands.

The company raised funds from the angel fund YourNest Fund and Africa’s Ison Networks earlier. Thriwe has since expanded its operations and partnered with several leading brands across industries, including hospitality, retail, and healthcare.

With Kapil Dev as its brand ambassador, Thriwe aims to strengthen its position as a leading player in loyalty programs and rewards systems. The company believes that the association with Kapil Dev will help it reach a wider audience and increase its members’ engagement.

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