New Delhi: The English Advantage (TEA), a leading Multi-Exam Authorised Centre for English language assessments, has been awarded the prestigious “Centre of the Year 2023-2024 – Best Marketing Campaign” title at the Centre Leader’s Conference – South Asia 2023. The award was graciously presented by Paul Colbert, Deputy Global Managing Director of Cambridge University Press & Assessments (CUPA), and gratefully accepted by John Dsouza, Founder of The English Advantage.
The conference saw an august gathering of representatives from India, Sri Lanka, Maldives, and Bangladesh to celebrate exceptional contributions to the field of English language education. Distinguished attendees at the event included Paul Colbert, Deputy Global Managing Director of CUPA, and TK Arunachalam, Regional Director – English (South Asia), who lauded TEA for its substantial impact in the field. Centre Exam Managers and Principals of reputed schools from South Asia were also present at the event.
John Dsouza, Founder of The English Advantage, expressed his excitement, stating, “We are deeply honoured by these awards. The English Advantage remains committed to expanding access to English language assessments for all. This recognition reaffirms our dedication to delivering premier English language education solutions and empowering individuals with the language skills essential for career excellence and pursuit of their aspirations.”
TEA’s recognition stems from its exceptional accomplishments, including an aggressive marketing campaign to raise awareness about Cambridge English Qualifications in the year 2022-2023. The organisation has innovatively transformed English language assessments by hosting debates and group discussions across various platforms. Moreover, their utilisation of integrated tools such as AR and VR effectively emphasises the importance of English as a lifelong competency, solidifying their leadership position in the field.
The English Advantage’s remarkable efforts in advancing English language proficiency and its innovative marketing campaigns have not only led to remarkable growth but have also enhanced the inclusivity and engagement of English language education for learners across South Asia.