Bangalore: TagZ, India’s largest popped chips maker, partnered with Rajasthan Royals cricket team to launch co-branded products and snack packs for this season,introducing innovative flavours part of its broader strategy to expand its portfolio
As an Official Licensee partner of the Royals, TagZ launched Rajasthan Royals X TagZ hamper exclusively on e-commerce such as SwiggY Instamart,Zepto and Blinkit . In addition, exclusive hampers including limited edition Royals merchandise, such as beer mugs and Rajasthan Royals jerseys , will be available exclusively online on TagZ’s official site www.tagzfoods.com
“TagZ represents the young consumers that are looking for better snacking options. As a challenger brand in the chips and wafers market, we believe Rajasthan Royals holds that special place amongst cricket fans. The Royals also represent never losing without a fight and being resilient, and TagZ being a GenZ brand, resonates with these values. We are excited to partner with Rajasthan Royals and hope to provide its fans with the most royal snacking experience through our range of popped potato chips with 50% less fat, hemp cookies and gourmet dips,” said Anish Basu Roy, Founder of TagZ.
TagZ will also launch its Rajasthan Royals co-branded masala and cream onion flavours in single-serve packs priced at Rs 30 across its 5000 stores in the top 20 cities.
“We are always trying to find innovative ways of engaging with our supporters and enhancing their matchday experiences. This association with India’s first and largest popped chips maker, Tagz, ensures that we are also promoting a healthy lifestyle amongst our fans, given the wide range of co-branded products on offer, which provides them with refreshing snacking options. At the same time, they cheer for us,” Zameer Kochar, Chief Marketing Officer, Rajasthan Royals.
About TagZ :
Founded by Sagar Bhalotia and Anish Basu Roy in 2019, TagZ Foods is the first brand in India to manufacture popped potato chips, a range of premium bar snacks and international gourmet dips.
The Bengaluru-based TagZ Foods counts 9 Unicorns, Agility Ventures, Dexter Angels and Venture Catalysts, along with Namita Thapar, Ashneer Grover, and Arjun Vaidya as its its investors is planning to expand its product line and production capacity and strengthen its distribution to other cities in the country.
The startup utilizes cutting-edge food technology to create snacking experiences like potato chips that claim to have no transfat, no artificial colours,no cholesterol, or preservatives and centre-filled hemp cookies.