New Delhi: In a major leap towards strengthening its digital presence, Haldia Petrochemicals Ltd. (HPL), one of India’s leading petrochemical giants, has appointed Speaking Mirror as its official social media partner. HPL, which was established in the ’90s as a beacon of industrial revival in West Bengal, revolutionized the petrochemical industry with its state-of-the-art naphtha cracker complex. Located 125 km from Kolkata in Haldia, the company began operations in 2000 and has since experienced impressive growth, with its capacity increasing from 420 KTA to 700 KTA in a short span.
Known for its commitment to continuous improvement, HPL is not only a leader in petrochemical production but also in driving customer satisfaction, fostering relationships with vendors, and contributing positively to the community. Their vision is centered around becoming a profitable, efficient, and customer-focused organization, while also prioritizing the well-being of its employees and contributing as a responsible corporate citizen.
“Partnering with Speaking Mirror will enable us to enhance our digital presence, share our story effectively, and build stronger relationships with our customers, employees, and partners through engaging and impactful social media content.” As stated by a spokesperson from HPL. Joydeep Sen, Director at Speaking Mirror, shared his thoughts on the partnership: “Haldia Petrochemicals Ltd. is a brand with a remarkable legacy and an inspiring vision for the future. We are excited to take on the challenge of amplifying their story through dynamic and engaging social media strategies. Our focus will be on creating meaningful content that resonates with HPL’s diverse audience while highlighting their commitment to innovation, sustainability, and community impact.”
Through this collaboration, Speaking Mirror aims to showcase HPL’s commitment to delivering value to shareholders, ensuring customer satisfaction, and being a responsible and caring employer. The social media campaign will focus on telling the brand’s story of innovation, growth, and corporate responsibility while creating a platform for dialogue with their customers, employees, and partners.
