New Delhi: After a competitive pitch, Yatri Sathi, a revolutionary mobility app aimed at transforming the way people travel, has appointed Speaking Mirror as its official social media partner. This partnership aims to enhance Yatri Sathi’s digital presence and connect with a broader audience, reflecting the brand’s innovative approach to urban mobility.
Yatri Sathi, known for its safe, reliable, and community-driven service, is built on the Beckn Protocol and is managed by the West Bengal government. The app promises a seamless experience for both drivers and riders, focusing on safety, cost-effectiveness and convenience. With a strong foothold in cities like Bengaluru, Hyderabad and Kochi, Yatri Sathi is now expanding its horizons and aims to make mobility accessible and joyful for everyone.
Speaking Mirror, a young, creative, and dynamic agency, will take on the responsibility of managing Yatri Sathi’s social media presence. The agency, known for its innovative and personalized marketing strategies, has successfully transformed the digital landscapes for numerous brands across sectors. Their approach—blending creativity with strategy—perfectly aligns with Yatri Sathi’s mission to revolutionize mobility.
The mandate will focus on enhancing Yatri Sathi’s social media presence through creative content, engaging campaigns, and targeted digital strategies that will appeal to both drivers and riders. The goal is to bring the brand’s essence—community, safety, and innovation—to life on platforms like Facebook, Instagram, Twitter, and more.
“Being a new-age digital B2C firm, content and social media have been an important pillar of growth for us. Having a partner like Speaking Mirror, to understand the nuances of social media, build engaging and relatable content, and grow our brand online has been very helpful in our journey.” Says Khushi Poddar, Program Manager, Yatri Sathi.
“Yatri Sathi is more than a mobility app; it’s a movement redefining connections. Our focus is on creating engaging content that resonates with users and amplifies the brand’s vision of safety and community. We’re excited to bring their story to life digitally.” Says Darakshah Sohail, Social Media Executive.
Speaking Mirror’s creative team is excited to build compelling narratives and campaigns that reflect Yatri Sathi’s customer-first philosophy. The agency looks forward to capturing the brand’s journey and engaging customers with content that speaks to the heart of the brand’s values.
