New Delhi: The startup scene in India is seeing an intriguing evolution, where investors are themselves developing into strong personal brands. These entrepreneurs like Anupam Mittal, Namita Thapar, Aman Gupta, and others who have appeared in Shark Tank now have millions of followers on social media platforms and frequently start debates that go way beyond investing in startups.
They often engage with founders, investors and professionals in their posts about entrepreneurship, hiring, leadership, funding and business strategy. In numerous cases, the founding entrepreneurs now seek out the Shark Tank judges for not only investing in their business but advice also and networking.
This is a general trend in contemporary entrepreneurship. The companies that founders build are not the only metrics that are used to judge xcthem, more and more the number of communities that they can influence, through their public presence and thought leadership, is now a potent indicator of founders’ success.
Personal branding is becoming a competitive edge for start-up ecosystems around the world. Famous investors have the ability to bring in better deals, better access to the promising founders, and build bigger business opportunities with their network.
The advent of entrepreneur stars like Shark Tank has made entrepreneurship popular in India. What used to be only a conversation among business circles is now making its way into the students, young professionals and would-be entrepreneurs of nationwide.
