Satin Creditcare’s investment arm makes maiden ₹5 cr investment in B2C edible oil maker Indic Wisdom

Satin Creditcare’s investment arm makes maiden ₹5 cr investment in B2C edible oil maker Indic Wisdom

New Delhi, September 14: Satin Creditcare Network Limited’s (SCNL) investment arm Satin Growth Alternatives Limited (SGAL) has made its first investment in edible oil maker Indic Wisdom, the company said in a regulatory filing. Founded by Prajakta and Kaustubh Khare, Indic Wisdom manufactures wood-pressed oil and value-added products from native Indian oilseeds. SGAL has invested ₹5 crore in the women-led venture, which will be used to expand its omnichannel presence and to scale up its manufacturing capacity over the next two years. 

The investment is a combination of Non Convertible Debentures (NCDs) and Compulsorily Convertible Preference Shares (CCPS) as SGAL aims to work with the founders to make their products accessible across the country. 

“Our first investment reflects exactly the kind of business SGAL was built to back: women-led, sustainable, category defining, and ready to scale with the right capital structure behind it. Indic Wisdom’s work on oilseed upcycling and its early strength across both online and offline channels made this an easy conviction call. We are pleased to support Prajakta and Kaustubh as they scale manufacturing to meet their next stage of growth.” Aditi Singh, Director at SGAL, and Chief Strategy Officer at SCNL, said.

 

“Investment from SGAL is truly special. It will accelerate our journey towards achieving ₹200 crore ARR in the next 12 months by expanding our distribution footprint and strengthening our supply chain. More importantly, it enables us to connect with millions of rural households through Satin’s extensive and trusted network. We value this partnership deeply because we share a common belief in Impact, Inclusion, and the India growth story” Prajakta Khare, founder of Indic Wisdom, added.

Abizar Attari
Assistant Editor

I’ve always had a fascination with storytelling. Analyzing diverse perspectives and helping people understanding them simply is my life’s motto. I live to create stories that you’d love to read. When I’m not writing, you'll find me having a leisurely stroll on the beach or in the park.

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