New Delhi: Sangeetha Mobiles, a leading multi-brand retail chain of mobiles and electronics, has joined the Open Network for Digital Commerce (ONDC). They have joined as a seller through SellerApp, which is a Marketplace Seller Network Participant on the ONDC Network. With the help of SellerApp, Sangeetha Mobiles’ catalogue including mobiles, laptops, accessories etc. is now discoverable by buyers across India through buyer apps on the ONDC network.

Sangeetha Mobiles has 800+ stores nationwide with a significant presence in South Indian states. They claim to have a delivery timeline of 2 hours within the serviceable locations. Onboarding onto the ONDC Network will enable Sangeetha Mobiles to expand its customer base by making its products available to buyers on all ONDC protocol-enabled buyer apps. This strategic collaboration will facilitate the brand’s effort to increase its consumer base. At the same time, it would help consumers buying through ONDC protocol-enabled buyer apps to buy from a trusted brand like Sangeetha Mobiles and avail their services. As an adopter of ONDC Network, Sangeetha Mobiles is proud to represent everything innovative in their service. The brand is very customer-centric and is proud to extend its base through ONDC protocol-enabled buyer apps. By becoming a part of the ONDC Network, Sangeetha Mobiles aims to create several touchpoints with consumers by continuously introducing the latest range of electronic products.

T Koshy, MD & CEO, ONDC, said, “ONDC is an open, unbundled, and interoperable network for every stakeholder, providing equal opportunities for all. We are happy to see Sangeetha Mobiles’ integration through SellerApp, adding a new range of options for buyers. On the back of the Network’s capabilities, Sangeetha Mobiles can expand its customer reach, offer diverse choices, and contribute to creating a robust and inclusive e-commerce ecosystem.”

Subhash Chandra, MD, Sangeetha Mobiles, said, We are thrilled to be one of the early adopters of the ONDC Network. By leveraging the power of the ONDC Network, we aim to create a seamless experience for customers nationwide, ensuring they can access our offerings effortlessly and engage with our brand in an entirely new way.”

Dilip Vamanan, Co-founder of SellerApp, said, “The Open Network for Digital Commerce (ONDC) is set to revolutionize the e-commerce landscape. It is poised to be a game changer for the entire e-commerce industry, opening up exciting opportunities by unlocking unprecedented growth potential. As a technology enabler in the ONDC mission, we are thrilled to be part of this transformative journey, helping businesses like Sangeetha Mobiles expand their storefront and reach a vast array of buyer apps on the Network.”

India’s technological ecosystem is expanding remarkably, with initiatives such as ONDC Protocol playing a pivotal role in fostering innovation and growth. Sangeetha Mobiles, renowned for its groundbreaking range of products, has already established a prominent presence in the market. By onboarding onto the ONDC Network, the brand is well-positioned to take its products to new customers nationwide.  

About ONDC

Incorporated on 31st December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India build envisioned to create a facilitative model to revolutionize digital commerce, giving greater thrust to penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open networks, thereby eliminating the dependency on a single platform.

Major ONDC objectives are as follows:

  1. Democratization and decentralization of eCommerce 
  2. Inclusivity and access for sellers, especially small and medium enterprises as well as local businesses
  3. Increased choices and independency for consumers

About Sangeetha Mobiles

Sangeetha Mobiles Pvt. Ltd. is a leading retailer specializing in smart gadgets in India. Recognized for its exceptional products and innovative retail solutions, Sangeetha Mobiles has earned a distinguished reputation in the market. From its modest origins in 1974 as a small shop selling gramophones by LP Narayana Reddy, the brand has continuously evolved and established itself as a trusted name in the industry.

Under the dynamic leadership of Mr. Subhash Chandra, Sangeetha Mobiles has reached new heights and gained immense popularity, making it one of the most beloved brands in the mobile sector.

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