New Delhi: Rediffusion Brand Solutions, an advertising agency based in Mumbai, has recently launched Ladyfinger, an all-women agency dedicated to providing gender balance in advertising and creative excellence. The agency’s mission is to break barriers, challenge norms, and create positive change in the Indian advertising landscape.
Ladyfinger’s goal is to elevate women’s voices and perspectives in the advertising industry, where the female perspective is often missing or characterized by casual gender stereotyping. With an all-women workforce, the agency aims to bring creative brand solution strategies for potential clients and better gender balance.
Tista Sen, CEO & CCO, will lead agency, an advertising industry veteran had two decades of experience. A team of accomplished professionals will be Ladyfinger’s staff, supported by a powerful panel of women advisors with extensive experience in advertising, marketing, media, branding, architecture, Bollywood, and law.
Ladyfinger will provide a full range of services, including strategic planning communication, creative services, insight mining, policy and content development across all media platforms. The agency is committed to fostering a supportive and inclusive environment which promotes equality, diversity, and professional growth.
Through leadership development initiatives, mentorship programs, and community partnerships, Ladyfinger aims to uplift, inspire, and empower women in the advertising industry and beyond. The agency believes that its all-women team can unshackle brands to generate more business and create a significant impact in the advertising world.
Dr. Sandeep Goyal, MD of Rediffusion, adds that most brands do not do justice to a woman’s point of view. Ladyfinger will represent the woman customer in the buying process and help brands think anew. The agency will have access to resources such as Red Lab and Rediffusion Studios to help them achieve their goals.
Ladyfinger’s panel of women advisors includes Juhi Chaturvedi, a Bollywood movie writer; Srishti Behl, CEO of Phantom Films; Malvika Mehra, an independent creative director; Nonita Kalra, Editor-in-Chief of Tata Cliq Luxury; Ashwini Deshpande, Co-founder of Elephant Design; Nirmika Singh, Executive Editor of Rolling Stone India; Bindu Sethi, Strategic Brand Consultant; Geeta Rao, Former Beauty and Health Director of Vogue; Sakshi Choudhary, Founder of Indian Creative Women; Alyna Haji Omar, Founder of Audacity Sri Lanka, Communication Strategist Editor Co., and Sheetal Kumar, High Court Lawyer.
In conclusion, Ladyfinger is a groundbreaking agency that aims to empower women in the advertising industry and promote gender balance in the creative world. With its all-women workforce and a powerful panel of women advisors, the agency is well-positioned to challenge norms, break barriers, and create positive change in the Indian advertising landscape.