Ahmedabad, October 15: Food processing company Prospect Consumer Products has commenced the supply of premium cashew kernels under the DriFruitz brand, to DJT Retailers Pvt Ltd, which operates the Deerika brand. This arrangement is aimed at helping boost the company’s distribution and retail networks, especially with gift hampers and products targeted for the festive season.
Prospect Consumer has already commenced dispatches, with further dispatches scheduled as well. The company is also aiming to list DriFruitz on the Hyperpure platform, and offer its hampers at corporate events and golf tournaments. Beyond this, the company is exploring opportunities to expand its distribution network, with an aim to enhance the availability of its products across various channels.
With retail consumption shifting toward flavoured and assorted cashew based snacks, the company is aiming to cater to the demand for on the go consumption even as many consumers prefer lighter, lower priced snacks.
“We are pleased to commence supplies of DriFrutz products to Deerika. This association adds a new retail and gifting avenue for the brand and is consistent with our focus on strengthening DriFrutz in the B2C market. We will continue to explore opportunities to widen our distribution network and improve the availability of our products across channels, and we look forward to working with the Deerika team.” Mr. Vimal Mishra, Promoter & Managing Director, Prospect Consumer Products Limited, said in a press release.
