Mumbai: Prega News, India’s leading pregnancy detection card with an 85 per cent market share in the category, has unveiled a new range of products designed to support women and enhance their entire journey of motherhood. Versatile and renowned Bollywood actress Sonam Kapoor was present at the event to unveil the new range of products.
The event kicked off with an engaging conversation, highlighting the importance of early pregnancy detection for ensuring the well-being of expectant mothers and their babies. It also enlightened the audience about the wide array of unbranded products available in the market that provide inaccurate and unreliable results.
The brand launched 6 new products in three different pregnancy phases:
Pre-Conception Phase
I) Ova News Ovulation Detection Kit to identify the five most fertile days when women can conceive.
II) PregaHope Pre-conception Tablet for the Pre-Conception Phase supports the body in conceiving with the help of iron and folic acid tablets.
III) PregaHope Fertility Lubricant in the Pre-Conception Phase helps couples to conceive.
During Pregnancy or Pre-Natal Phase
IV) Prega News Advance for Detection Phase requires no container or dropper and comes with an easy-to-use thumb grip. It allows for rapid pregnancy tests with a single step.
V) Prega News Value Pack comes with 2 Prega News kits, 2 urine containers and 2 gloves to make the entire process convenient.
Pre-Natal and post-pregnancy
VI) PregaHappy Anti Stretch Mark Cream, has been introduced to reduce stretch marks and itching during the Pre-Natal and Post-Natal phase.
The entire product range has been introduced to offer complete pregnancy care solution pre, during and post pregnancy phases.
This marks the transition of Prega News from ‘Pregnancy Detection Card’ to ‘Expert Pregnancy Care Solution Partner.’
The company’s decision to expand the product comes from the novel idea of empowering women to make informed choices and consider health as their main priority. The launch marks the recognition of Prega News as the ‘Expert Pregnancy Care Solution Partner’ to provide complete reproductive care. With this the brand has also altered its logo to mark the transition.
The mega event was attended by more than 60 prominent mom influencers, including well-known TV celebrity moms such as Kishwer Merchant, Anita Hassanandani Reddy, Mahhi Vij, Pooja Banerjee, and others. It also sheds light on the critical importance of early pregnancy detection for ensuring the good health of both mothers and babies.
Speaking on the launch, Actress Sonam Kapoor said, “Motherhood is a beautiful journey, and it starts with the joy of knowing you are pregnant. I understand how crucial it is to have a reliable and accurate pregnancy detection tool in the middle of anticipation and excitement of pregnancy. Prega News has been a trusted pregnancy detection partner for countless women for last 13 years and I am elated to be a part of this collaboration. We are not only celebrating motherhood but introducing a range of products that will empower women on their path to becoming mothers. It is an honor to be associated with Prega News, a brand that has been a cornerstone of maternal care in India for over a decade. I extend my heartiest wishes to them to become an expert pregnancy care partner.”
Joy Chatterjee, Associate Vice President, Sales & Marketing, Mankind Pharma, said, “Prega News has been consistently trusted by millions of women in the pregnancy detection category. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage, whether it is pre, during or post-phase. With the expansion of these new products, we aim to enhance the overall experience for to-be mothers. We are quite optimistic that by offering these solutions, we strive to develop a deeper connection with the community of mothers we serve”.