Praakritik launches organic fruits and vegetables
Praakritik ties up with Bhoomi Farms to diversify its product portfolio.
Bangalore: With an aim to create an ecosystem of availability & affordability for consumers in their organic needs while ensuring a direct farmer-to-consumer supply and a fair trade for our farmers, Praakritik has tied up with Bhoomi India Agtech Pvt. Ltd to diversify its product offerings by launching organic fruits and vegetables on its platform.
The organic fruits and vegetables are sourced from Bhoomi Farms, which produces natural and chemical-free products that focus on nutrition per gram rather than rate per kilo. These farms are NPOP certified, ensuring traceability of the products to the farm. Praakritik currently offers 45 varieties of regular and exotic fruits and vegetables, including bananas, sapodilla, parsley, and spinach.
Dharmishtha Goenka, Founder of Praakritik, said that consumers have become increasingly concerned about pesticides, additives, antibiotics, and other chemical residues in their food, leading to a successful response to the company’s organic grocery products. The expansion into fresh organic fruits and vegetables in association with Bhoomi Farms aims to bring farmers and consumers together by giving producers needed market access and supplying excellent products to customers.
Bhoomi Farms ensures systematic planning and cultivation of different kinds of vegetables and fruits around the year by training farmers to cultivate their soil and make it pesticide-free for organic farming. The soil is tested regularly to ensure the quality of the food is not compromised. The farms also offer greenhouse production of foods, and their in-house R&D center and Lab ensures quality produce. The multiple farms spread across Southern India focus on yield improvement by combining ground-level agri knowledge with technology from around the world.
With high-quality products, a wide variety, and a commitment to sustainable and eco-friendly farming practices, Praakritik is a brand that provides healthy and delicious organic food options. Its products are available in 409 retail stores across India and listed on more than 50 e-commerce sites, including Amazon, Nykaa, and PharmEasy.
Praakritik is a brand owned by Mumbai-based Shashi Natural And Organics Pvt Ltd. The decade-old brand with the vision of ’Go Organic, Grow Organic’ strives to create an ecosystem of availability & affordability for consumers, catering to their organic needs while ensuring a direct farmer-to-consumer supply and a fair trade for the farmers. The brand works with 700+ farmer partners without any middlemen. The best-selling products include Gir Cow Ghee and other organic oils apart from groceries. The products are available in 409 retail stores across India and are listed on more than 50 e-commerce sites including Amazon, Nykaa and PharmEasy.