Mumbai: Pepe Jeans London, the iconic denim brand celebrated for its modern and stylish fashion selections, has partnered strategically with GoKwik, a prominent eCommerce platform. Together, they aim to enhance Pepe Jeans’ online presence in India by extending Cash-on-Delivery (COD) services securely and embarking upon the issue of Return to Origin (RTO) rates. Utilizing GoKwik’s extensive network intelligence with over 100 million shoppers, Pepe Jeans aims to diminish non-deliverable COD orders and fortify its position in the ever-evolving digital commerce landscape.
GoKwik is set to assist Pepe Jeans London in expanding its digital presence by extending Cash-on-Delivery (COD) services to a broader range of postal codes. This expansion will harness GoKwik’s network-driven intelligence to curtail the incidence of Return to Origin (RTO). RTO occurs when COD orders are annulled during transit, leading to increased logistical expenses, inventory blockages, and potential product damage, all of which can impact the brand’s overall profitability.
Speaking on the partnership, Mr Manish Kapoor, CEO & MD of Pepe Jeans India, said, “The Indian eCommerce sector holds significant promise and displays substantial potential in the years ahead. Cash on delivery is a distinct preference for the majority of Indian consumers, and this preference brings with it the intricate issue of RTO.” He further explained, “Our collaboration with GoKwik will further expand our ability to offer Cash-on-Delivery services in remote regions of India. Utilizing their advanced intelligence solutions, we aspire to broaden our presence among various consumer demographics, ultimately enhancing our Gross Merchandise Value (GMV) and mitigating the challenges linked with COD orders.”
Cash-on-Delivery (COD) enjoys widespread popularity in India and is a crucial payment method for ensuring long-term business expansion. Nevertheless, a significant challenge arises, as more than 30% of COD orders are returned to the warehouse during shipment, resulting in profit leakage for brands. In specific scenarios, such as for Direct-to-Consumer (D2C) brands, this return rate can skyrocket to as high as 60%, with the fashion category being the most affected.
GoKwik is renowned for its comprehensive data-backed intelligence solutions that analyse shopper behaviour patterns across 200+ parameters. It then ranks shoppers under different risk buckets based on their probability of returning orders before delivery and then places controlled interventions to safely expand COD serviceability while keeping a check on the RTO rate. Through these unique solutions, GoKwik has helped several brands save over INR 130 Cr of RTO losses.
“We are constantly committed to building solutions that help eCommerce brands grow at a high speed yet sustainable pace,” stated Chirag Taneja, Co-Founder & CEO of GoKwik. “Pepe Jeans have a legacy that is now continuing in the digital space. Through our data-backed intelligence, we aim to unlock their COD GMV by deepening their COD penetration while also minimising their return losses.
Look forward to seeing them grow at a phenomenal rate with us,” Chirag continued.
The collaboration between Pepe Jeans and GoKwik underlines their joint dedication to utilizing technological advancements and their deep industry knowledge to push the boundaries of online retail. Their mission is to address the requirements of Indian shoppers and establish a smooth, hassle-free shopping experience for fashion enthusiasts throughout the country.
About GoKwik:
GoKwik is a data & technology-led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel, thereby boosting conversion rates and revenue growth.
It also solves other critical pain points of the industry, such as COD RTO (Return to Origin) and helps brands manage the RTO problem while offering COD as a payment channel.
With its recent addition of a third product, KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click-to-WhatsApp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network, which has helped 500+ brands scale their businesses with higher GMV realisation & profit margins.
It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments.
GoKwik’s team has deep knowledge in the space of eCommerce, with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
About Pepe Jeans:
Born in 1973 on the streets of Portobello, worn in the world today. As a denim pioneer, we have consistently reinvented the definition of denim to keep up with the trends. We are an iconic brand that is synonymously associated with denim and limitless creativity. Pepe Jeans London gives you the foundations to exude self-confidence, uniqueness and authenticity.
Pepe Jeans places emphasis on ensuring an optimal fit for various body types and occasions with a diverse range of styles, encompassing everything from skinny and slim to straight, flare, and trending designs. Alongside its denim collection, the brand also provides a wide array of apparel, spanning outerwear, accessories, and footwear. The brand offers comprehensive guidance on the fitting of their styles, simplifying the process of selecting the perfect pair of jeans for both customers and retail staff. In 2017, Pepe Jeans introduced a fresh B2B platform, streamlining operations for their retail associates.
