Hyderabad: Palred Technologies’ affordable consumer electronics brands pTron has expanded its portfolio to include affordable automotive accessories, targeting new age car owners looking for feature rich yet budget-friendly car accessories.
The Hyderabad-based brand has launched two portable car vacuum cleaners- Neo Vac X1 and Neo Vac X2 and a wireless CarPlay adapter- Car Sync aimed at enhancing in-car convenience. These additions are aimed at enhancing pTron’s market share in the consumer electronics sector, especially as intense competition in the space forces brands to expand to newer categories. pTron is looking to offer these products across platforms- its website, Amazon India and emerging quick commerce apps as well.
For the brand, this development represents a natural extension to offer practical and affordable technology solutions, especially as consumer needs continue to evolve, Ameen Khwaja, Founder and CEO of pTron said.
Car owners are increasingly looking to buy portable vacuum cleaners and mobile adaptors as accessories to boost connectivity on the go, especially for extended trips. By pricing these gadgets under the ₹2,000 mark, pTron is aiming to reach value-conscious consumers, especially from Tier 2 and Tier 3 cities. A surge in car ownership following the GST 2.0 reforms offers an opportunity for Palred to expand its reach and profits, even as rising consumption is expected to boost the company’s prospects in 2026.
Palred Technologies’ shares were trading at ₹42.42 at 1.45 PM on December 31 following the announcement.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Readers should conduct their own research or consult with a qualified financial advisor before making any investment decisions.
