Chennai : India has recorded tremendous growth in organic farming production in recent years due to the realization of health and sustainability. Interacting with Pravin Chandan, a business consultant, has helped me understand the factors that have made the direct selling sector grow and future trends that are expected to determine the direction of this industry, with a focus on the guidelines for direct selling.
Organic farming as a business in India
India has registered the second-largest area under organic farming, with about 7.3 million hectares of organic certification for 2023-24. It also has the most producers who operate or have operated organically, with 4.43 million organic farmers. The organic industry is reasonably increasing with the help of several government schemes like PKVY and the MOVED for the northeast region, which GAP is funding and promoting.
Insights from Pravin Chandan
Diverse Practices: Ecological farming practices such as crop rotation, using green manure, composting, and biological pest control are used in organic farming. These techniques improve the soil’s status and raise the crops’ production potential.
Market Demand: There is an ever-increasing demand for organic products in the local market and the export market. The global market for organic food consumed in India has been estimated to be around INR 131 billion. The organic food market in India was valued at approximately INR 131.41 billion in 2023 and is expected to reach INR 625.69 billion by 2028, expanding at a compound annual growth rate (CAGR) of 37.01%.
Direct Selling: Compliance with the set provisions of direct selling helps farmers sell their produce directly to customers without intermediaries, which helps them get better prices. It is advantageous for the farmers and consumers because the products reach the markets fresh, thereby making organic products cheaper.
Future Trends
Pravin Chandan outlines several future trends that are likely to shape the organic farming sector in India:
Technology Integration: Organic farming is believed to benefit from productivity increase and application technology, such as precision farming and blockchain systems. They assist in the efficient use of resources and the certainty of the genuineness of Organic produce.
Export Potential: During the year 2023-24, India exported an estimated 261,029 metric tons of organic products, the value of which was INR 4007.91 crore (USD 494. 80 million). Enhancing the supply chain and conforming to global market requirements will be very important.
Government Support: The government of India is committed to promoting organic farming funding and establishing organic accreditation standards. For example, the Large Area Certification (LAC) program is meant to discover and certify traditional organic production places and market them as premium organic producers.
Conclusion
Chandan also explores the possibilities of developing organic farming in India, which proves the country’s adherence to sustainable agriculture principles. So, by adopting different practices and mechanisms to follow the direct selling guidelines and make future trends opportunities, India is all set to become a global organic farming leader. As consumer awareness, technology, and governmental support continue to rise, there is a promising future of implementing organic farming in India to embark on the healthy process of revolutionizing the agricultural sector.
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